Sport Sponsorship
University of Alabama
CourseHSM 402
This course provides students with an in-depth understanding of sport sponsorship and its impact on both sport organizations (properties) and sponsoring corporations. Students will examine the relationship between sport and corporate sponsorship, along with the strategies for selling and activating sponsorship packages.
Credits
3 credits
Course Code
HSM 402
Related Courses
Prerequisites, corequisites, and courses that build on this one
Prerequisites
Complete these courses before enrolling