Manufacturer Distributor Relations
Texas A & M University-College Station
CourseIDIS 340
Approaches and procedures for developing and maintaining effective manufacturer distributor relations: marketing channel design, channel roles, managing uncertainty, legal and ethical imperatives, conflict resolution, decision support and strategic marketing.
Credits
3 credits
Course Code
IDIS 340
Related Courses
Prerequisites, corequisites, and courses that build on this one
Prerequisites
Complete these courses before enrolling