Sales Analytics
Texas A & M University-College Station
CourseMKTG 437
Application of the principles of data-driven decision-making in a sales context in both consumer and industrial markets, use various tools for generating insights from data in such areas as sales prediction, customer value analysis, sales training, and incentive design.
Credits
3 credits
Course Code
MKTG 437
Related Courses
Prerequisites, corequisites, and courses that build on this one