Certified Financial Marketing Professional (CFMP)

Differentiate yourself by earning your Certified Financial Marketing Professional (CFMP) designation—the only industry-recognized certification for bank marketers. The CFMP demonstrates your mastery of Data and Analytics, Leadership, Strategy, Revenue Generation, Customer Experience, Brand, Communications, Compliance and Risk Management—critical skills for today’s leaders in bank marketing that will set you apart, and elevate your career. Why Pursue Your CFMP Designation? Consider these professional benefits and values of certification: Career Enhancement Differentiate yourself with a credential that sets the standard of professional expertise in the bank marketing industry. Learn more about the value of certification to you and your institution. Continuing Education (CE) Database CFMPs can identify relevant professional development options quickly and easily with the Certification Manager, which highlights programs that have been approved for CE credit. To earn the Certified Financial Marketing Professional (CFMP) designation, candidates must: Meet the eligibility requirements; Submit completed application and fees for desired exam date; Pass the CFMP examination. Requirements You must meet the following eligibility requirements by the time that you take the exam. ABA will accept your application with education/training that is scheduled to be completed by your exam date. ABA certifications are based on U.S. laws and regulations. To be eligible, candidates must have U.S.-based experience to satisfy the experience requirement. Approved candidates may take the exam at U.S. test sites or via live remote proctoring. Experience Tiers The educational requirements to qualify for certification vary on the number of years of experience you have in the field. Option One: BACHELOR’S DEGREE Option Two: 3+ Years of Experience Option Three: 5+ Years of Experience Ethics Statement Each candidate must sign ABA Professional Certifications' Code of Ethics statement. Please note: you must furnish all pertinent information about any convictions or pleas of nolo contendere on the grounds of fraud, embezzlement, unfair or deceptive practices, securities law violations, misappropriation of property, fraudulent conversions or any civil or administrative action from which you have been previously found liable.