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  1. Programs
  2. Certificate in Digital Marketing

Certificate in Digital Marketing

American Marketing Association

Certificate

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices.

Format

Online

Eligibility Calculator

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Program Pathways

Credentials this program stacks toward

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Program Details

Detailed information about this program

Course Overview Digital marketing helps organizations promote and sell products and services through online marketing methods such as social media messaging, website ads, Facebook marketing campaigns, Google Adwords, and more. It’s vital to develop a marketing strategy that keeps up with the technology. This Certificate in Digital Marketing covers the strategic issues, marketing methods and tactics, industry terminology, and best practices. Each of the nine courses in this suite offer examples, videos from industry-leading practitioners, interactive games, and review questions to ensure mastery of the material. Skill level: Beginner Learning Format This self-paced certificate program utilizes games, videos, interactive exercises, quizzes, real-world case studies and other engaging content to ensure rapid mastery of the content and direct application.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

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Locations

Where this program is offered

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Related Programs

Programs related to this one

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Skills & Competencies

Skills developed through this program

  • Develop strategic marketing plans in a digital marketing context
  • Apply digital marketing methods and tactics to support business objectives
  • Create digital content stories to engage target audiences
  • Execute social media marketing strategies to support digital marketing goals
  • Apply marketing automation tools and processes in a digital marketing context
  • Develop and execute content marketing strategies to support digital objectives
Career Pathways

Occupations this program prepares you for

  • Market Research Analysts and Marketing Specialists13-1161.00
  • Search Marketing Strategists13-1161.01
  • Marketing Managers11-2021.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: developing (Level 2)(based on Certificate)

  • Consumer buying habit and preference data — collect and analyze routinely using analytical software to identify emerging market opportunities for assigned product categories.
  • Online surveys, opinion polls, and questionnaires — devise and test independently, applying established sampling principles to ensure data validity for mid-sized research projects.
  • Customer and employee satisfaction assessments — conduct and score using structured measurement tools, producing actionable findings with limited oversight.
  • Research findings and data visualizations — prepare and present in written reports and slide decks, translating complex statistical output into clear business language for internal stakeholders.
  • Marketing and advertising program effectiveness — measure using defined KPIs and analytics platforms, delivering periodic performance summaries to account managers.
  • Market positioning data — gather and synthesize from competitive intelligence sources to support strategic recommendations within a familiar industry context.
  • Sales and marketing trend forecasts — develop by applying regression and trend-analysis techniques to historical datasets in routine analytical environments.
  • Cross-functional research projects — coordinate with statisticians, pollsters, and marketing professionals, managing timelines and deliverables with moderate independence.
  • Graphics and data visualization software — use proficiently to produce compelling charts and infographics that enhance clarity of research deliverables.
  • Sociological and psychological frameworks — apply to interpret consumer behavior patterns and refine audience segmentation in brand research contexts.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported