Integrated Media Arts | Anna Maria College

Skills & Competencies

Skills developed through this program

Auto-populatedfrom O*NET via SOC 27-2012.03

Skills

SpeakingReading ComprehensionJudgment and Decision MakingCritical ThinkingTime ManagementCoordinationActive ListeningMonitoring

Knowledge

Communications and MediaComputers and ElectronicsEnglish LanguageAdministration and ManagementTelecommunications

Abilities

Oral ComprehensionOral ExpressionWritten ComprehensionWritten ExpressionProblem SensitivityFluency of IdeasSpeech ClarityOriginalityDeductive ReasoningNear Vision

Tasks

Operate and maintain on-air and production audio equipment.
Check completed program logs for accuracy and conformance with Federal Communications Commission (FC
Read news, read or record public service and promotional announcements, or perform other on-air duti

Technology

Document management softwareGraphics or photo imaging softwareVideo creation and editing softwareHuman resources softwareMusic or sound editing software

Tools

Audio signal processorsDesktop computersDigital audio recordersEmergency alert system EAS equipmentEmergency communications scannersLaser facsimile machinesMulti-line telephone systemsPersonal computersSound mixing consolesTablet computers

Work Values

AchievementRecognitionIndependenceWorking ConditionsRelationshipsSupport

Career Pathways

Occupations this program prepares you for

Auto-populatedfrom O*NET + BLS

Occupations matched to this program, with median wage, top wage, growth, and openings
SOC	Occupation	Method	Wage	Growth	Openings
Match confidence: medium27-2012.03	Media Programming Directors	title_inference	—	—	—

Program Pathways

Credentials this program stacks toward

No program pathways.

What You'll Learn

Key competencies developed through this program

Auto-populatedfrom NSX Competency Framework

Mastery: advanced (Level 4)(based on Master's Degree)

Station programming vision and strategy — define long-range content direction and competitive positioning across all broadcast and digital channels at the executive level.
FCC compliance frameworks and regulatory policy — establish organization-wide standards, audit systems, and staff training programs to ensure sustained regulatory integrity.
Organizational talent pipeline — lead recruitment, succession planning, and performance culture initiatives that build a high-performing programming division.
Cross-functional leadership — set priorities and direct collaboration among programming, news, marketing, engineering, and sales executives to achieve unified strategic outcomes.
Content quality and brand standards — institute evaluation frameworks and editorial guidelines that define the station's audience experience across all programming formats.
Emerging media technologies and platforms — assess and integrate new broadcast, streaming, and web platform development tools to future-proof programming operations.
Industry relationships and partnerships — cultivate and negotiate high-value content, syndication, and affiliate agreements that expand the station's reach and revenue.
Organizational systems and workflow design — architect department structures, scheduling systems, and production workflows that maximize efficiency at scale.
Market and audience intelligence — commission and interpret analytical data to drive evidence-based programming decisions and demonstrate ROI to executive stakeholders.
Industry thought leadership and innovation — champion new programming models, mentor emerging leaders, and represent the organization's editorial voice in industry forums.

Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.