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My LER
  1. Programs
  3. SALES AND MARKETING

SALES AND MARKETING

Arapahoe Community College

Short-Term CertificateCIP: 52.1801

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

No description available.

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Program Pathways

Credentials this program stacks toward

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

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Locations

Where this program is offered

  • Littleton, Colorado

    5900 S. Santa Fe Dr., Littleton, Colorado, 80160-9002

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Related Programs

Programs related to this one

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Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 41-4012.00

Skills

SpeakingActive ListeningNegotiationCritical ThinkingReading ComprehensionWritingActive LearningPersuasionJudgment and Decision MakingSocial PerceptivenessInstructingLearning StrategiesComplex Problem SolvingManagement of Financial Resources

Knowledge

English LanguageCustomer and Personal ServiceMathematicsAdministration and ManagementSales and MarketingTransportationEducation and TrainingEconomics and AccountingLaw and GovernmentAdministrative

Abilities

Oral ExpressionOral ComprehensionSpeech ClarityWritten ComprehensionSpeech RecognitionDeductive ReasoningWritten ExpressionProblem SensitivityInductive ReasoningInformation OrderingNear VisionFluency of IdeasMathematical ReasoningCategory Flexibility

Tasks

  • Answer customers' questions about products, prices, availability, product uses, and credit terms.
  • Recommend products to customers, based on customers' needs and interests.
  • Estimate or quote prices, credit or contract terms, warranties, and delivery dates.
  • Prepare and deliver lectures to undergraduate or graduate students on topics such as financial accou
  • Evaluate and grade students' class work, assignments, and papers.
  • Initiate, facilitate, and moderate classroom discussions.
  • Monitor and follow applicable laws and regulations.
  • Purchase the highest quality merchandise at the lowest possible price and in correct amounts.
  • Formulate policies and procedures for bid proposals and procurement of goods and services.
  • Buy merchandise or commodities for resale to wholesale or retail consumers.
  • Negotiate prices, discount terms, or transportation arrangements with suppliers.
  • Examine, select, order, or purchase merchandise consistent with quality, quantity, specification req

Technology

Word processing softwareCustomer relationship management CRM softwareDocument management softwareAccounting softwareGraphics or photo imaging softwareWeb page creation and editing softwareComputer based training softwareCalendar and scheduling softwareInformation retrieval or search softwareElectronic mail softwareSpreadsheet softwareData base user interface and query softwareAnalytical or scientific softwarePoint of sale POS softwareHuman resources softwareEnterprise resource planning ERP software

Tools

Desktop computersLaptop computersLaser printersLight-emitting diode LED projectorsMobile telephonesNotebook computersPersonal computersCarousel slide projectorsCompact digital camerasCompact disk CD playersComputer data input scannersComputer laser printersComputer projectorsConference telephonesDigital calculatorsDigital video camerasDigital video disk DVD playersHandheld microphonesInteractive whiteboard controllersInteractive whiteboards10-key calculatorsLaser facsimile machinesMulti-line telephone systemsPersonal digital assistants PDAPhotocopying equipmentScannersTablet computersPoint of sale POS systems

Work Values

RelationshipsAchievementWorking ConditionsIndependenceRecognitionSupport
Career Pathways

Occupations this program prepares you for

  • Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products41-4012.00
  • Business Teachers, Postsecondary25-1011.00
  • Purchasing Agents, Except Wholesale, Retail, and Farm Products13-1023.00
  • Wholesale and Retail Buyers, Except Farm Products13-1022.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: emerging (Level 1)(based on Short-Term Certificate)

  • Customer inquiries about product pricing, availability, and uses — address accurately using provided reference materials and price sheets under supervisor guidance in a wholesale or manufacturing sales environment.
  • Product recommendations — formulate and present to prospective customers based on stated needs and interests, following established sales scripts and protocols with direct oversight.
  • Price quotes and delivery date estimates — prepare and communicate to customers using standard company templates and pricing tools under direction from a senior sales representative.
  • Sales contracts and order forms — complete and submit accurately using CRM software and document management systems following step-by-step procedural guidelines.
  • Product samples and catalogs — distribute to prospective customers during sales calls or trade visits, explaining key features under the guidance of an experienced team member.
  • Market conditions and competitor product information — gather and report observations to the sales team using structured monitoring templates provided by management.
  • Sales records and expense account reports — maintain and file using word processing and CRM software in compliance with company administrative procedures.
  • Post-sale client communication — conduct initial follow-up calls to resolve routine problems and confirm order status, escalating complex issues to senior representatives.
  • Customer relationship management software — enter and update contact records, sales activities, and order notes consistently to support team pipeline visibility.
  • Credit terms and warranty information — explain clearly to customers by referencing approved company documentation during supervised sales interactions.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported