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  1. Programs
  3. Digital Content Creation

Digital Content Creation

Arkansas Tech University

CertificateCIP: 09.0102

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

The Certificate of Proficiency in Digital Content Creation prepares students to work in the fast-changing world of media. The four-course certificate emphasizes the performance, marketing, and technological skills necessary for content creators.

Credits

18 credits

Dates

Since Oct 2023

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Program Pathways

Credentials this program stacks toward

No program pathways.

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

Visit Program Website
Locations

Where this program is offered

  • Russellville, Arkansas

    Administration Bldg 200, 1509 N Boulder Ave, Russellville, Arkansas, 72801-2222

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 27-3043.05

Skills

WritingReading ComprehensionSpeakingCritical ThinkingActive ListeningActive LearningTime ManagementJudgment and Decision MakingSocial PerceptivenessCoordinationPersuasionQuality Control AnalysisComplex Problem SolvingInstructingLearning StrategiesMonitoring

Knowledge

English LanguageCommunications and MediaComputers and ElectronicsAdministrativeSales and MarketingCustomer and Personal ServiceAdministration and ManagementEducation and TrainingLaw and GovernmentTelecommunicationsPsychologyPersonnel and Human ResourcesMathematics

Abilities

Written ExpressionWritten ComprehensionOral ComprehensionNear VisionOral ExpressionSpeech RecognitionSpeech ClarityFluency of IdeasOriginalityInductive ReasoningDeductive ReasoningInformation OrderingProblem SensitivityCategory Flexibility

Tasks

  • Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive
  • Develop factors such as themes, plots, characterizations, psychological analyses, historical environ
  • Revise written material to meet personal standards and to satisfy needs of clients, publishers, dire
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's crea
  • Vary language and tone of messages based on product and medium.
  • Present drafts and ideas to clients.
  • Read copy or proof to detect and correct errors in spelling, punctuation, and syntax.
  • Verify facts, dates, and statistics, using standard reference sources.
  • Read, evaluate and edit manuscripts or other materials submitted for publication, and confer with au
  • Respond to questions from the public.
  • Write text, such as headlines, stories, articles, editorials, or newsletters.
  • Write commentaries, columns, or scripts, using computers.
  • Coordinate and serve as an anchor on news broadcast programs.
  • Examine news items of local, national, and international significance to determine topics to address
  • Evaluate and grade students' class work, assignments, and papers.
  • Initiate, facilitate, and moderate classroom discussions.
  • Compile, administer, and grade examinations, or assign this work to others.
  • Direct or coordinate an organization's financial or budget activities to fund operations, maximize i
  • Confer with board members, organization officials, or staff members to discuss issues, coordinate ac
  • Prepare budgets for approval, including those for funding or implementation of programs.

Technology

Graphics or photo imaging softwareDocument management softwareDesktop publishing softwareVideo creation and editing softwareWeb page creation and editing softwareMusic or sound editing softwareWord processing softwareComputer based training softwareProject management software

Tools

Computer laser printersLaser facsimile machinesPersonal computersTablet computersCopy machinesDesktop computersLaptop computersTeleconferencing equipmentUniversal serial bus USB flash drivesVideoconferencing equipmentDigital still camerasDigital video camerasMulti-line telephone systemsPrecision rulersVideo editing equipmentCommunication headphonesCompact digital camerasDigital audio recordersDigital audio workstationsEditing consolesFlash disksHigh definition HD video camerasMicrophonesMobile broadcast unitsSatellite phonesAudio compressorsAudio mixersAudio monitorsAudio speakersBroadcast cameras

Work Values

AchievementIndependenceRecognitionWorking ConditionsRelationshipsSupport
Career Pathways

Occupations this program prepares you for

  • Poets, Lyricists and Creative Writers27-3043.05
  • Writers and Authors27-3043.00
  • Editors27-3041.00
  • News Analysts, Reporters, and Journalists27-3023.00
  • Communications Teachers, Postsecondary25-1122.00
  • Public Relations Managers11-2032.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: developing (Level 2)(based on Certificate)

  • Fiction or nonfiction prose — produce independently across multiple formats, including short stories, essays, and articles, meeting deadlines for publishers or editorial clients.
  • Themes, characterization, and psychological depth — develop with reduced oversight to create coherent, resonant material for mid-length creative projects in a professional freelance context.
  • Revision cycles — execute iteratively to meet client, publisher, or producer standards, balancing personal artistic vision with commercial or editorial requirements.
  • Research strategy — design and conduct using diverse primary and secondary sources, including interviews and archival materials, to authenticate narrative detail in longer works.
  • Submission packages — prepare and send completed manuscripts in appropriate format to targeted publishers or producers using desktop publishing and document management software.
  • Project outlines and chapter structures — organize and adjust throughout a writing engagement to maintain narrative coherence and meet contracted deliverables.
  • Client and editor conferences — participate in and respond to feedback constructively, applying active listening skills to align creative output with stakeholder expectations.
  • Multiple writing styles and registers — adapt across journalistic, literary, and commercial contexts when managing concurrent assignments for different audiences.
  • Graphics and photo imaging software — use to support layout decisions or prepare visual elements that accompany written content for digital or print publication platforms.
  • Market and audience awareness — apply by researching genre trends and reader expectations to position manuscripts competitively within the communications and media landscape.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Auto-populated·from Scorecard + DOL
Completion Rate
Not reported
Placement Rate
15%