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  1. Programs
  3. Digital Content Creation

Digital Content Creation

Arkansas Tech University

Bachelor's DegreeCIP: 09.0102

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

The Digital Content Creation degree prepares students to work in the fast-changing world of media production. Many of tomorrow's desirable jobs will be in social media. This program comes from a creator perspective and gives students experience with film-making, public relations, social media, and communication ethics. Students will leave with the ability to coordinate and create content for social media efforts---either their own or for employers.

Credits

120 credits

Dates

Since Jul 2023

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Program Pathways

Credentials this program stacks toward

No program pathways.

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

Visit Program Website
Locations

Where this program is offered

  • Russellville, Arkansas

    Administration Bldg 200, 1509 N Boulder Ave, Russellville, Arkansas, 72801-2222

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 27-3043.05

Skills

WritingReading ComprehensionSpeakingCritical ThinkingActive ListeningActive LearningTime ManagementJudgment and Decision MakingSocial PerceptivenessCoordinationPersuasionQuality Control AnalysisComplex Problem SolvingInstructingLearning StrategiesMonitoring

Knowledge

English LanguageCommunications and MediaComputers and ElectronicsAdministrativeSales and MarketingCustomer and Personal ServiceAdministration and ManagementEducation and TrainingLaw and GovernmentTelecommunicationsPsychologyPersonnel and Human ResourcesMathematics

Abilities

Written ExpressionWritten ComprehensionOral ComprehensionNear VisionOral ExpressionSpeech RecognitionSpeech ClarityFluency of IdeasOriginalityInductive ReasoningDeductive ReasoningInformation OrderingProblem SensitivityCategory Flexibility

Tasks

  • Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive
  • Develop factors such as themes, plots, characterizations, psychological analyses, historical environ
  • Revise written material to meet personal standards and to satisfy needs of clients, publishers, dire
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's crea
  • Vary language and tone of messages based on product and medium.
  • Present drafts and ideas to clients.
  • Read copy or proof to detect and correct errors in spelling, punctuation, and syntax.
  • Verify facts, dates, and statistics, using standard reference sources.
  • Read, evaluate and edit manuscripts or other materials submitted for publication, and confer with au
  • Respond to questions from the public.
  • Write text, such as headlines, stories, articles, editorials, or newsletters.
  • Write commentaries, columns, or scripts, using computers.
  • Coordinate and serve as an anchor on news broadcast programs.
  • Examine news items of local, national, and international significance to determine topics to address
  • Evaluate and grade students' class work, assignments, and papers.
  • Initiate, facilitate, and moderate classroom discussions.
  • Compile, administer, and grade examinations, or assign this work to others.
  • Direct or coordinate an organization's financial or budget activities to fund operations, maximize i
  • Confer with board members, organization officials, or staff members to discuss issues, coordinate ac
  • Prepare budgets for approval, including those for funding or implementation of programs.

Technology

Graphics or photo imaging softwareDocument management softwareDesktop publishing softwareVideo creation and editing softwareWeb page creation and editing softwareMusic or sound editing softwareWord processing softwareComputer based training softwareProject management software

Tools

Computer laser printersLaser facsimile machinesPersonal computersTablet computersCopy machinesDesktop computersLaptop computersTeleconferencing equipmentUniversal serial bus USB flash drivesVideoconferencing equipmentDigital still camerasDigital video camerasMulti-line telephone systemsPrecision rulersVideo editing equipmentCommunication headphonesCompact digital camerasDigital audio recordersDigital audio workstationsEditing consolesFlash disksHigh definition HD video camerasMicrophonesMobile broadcast unitsSatellite phonesAudio compressorsAudio mixersAudio monitorsAudio speakersBroadcast cameras

Work Values

AchievementIndependenceRecognitionWorking ConditionsRelationshipsSupport
Career Pathways

Occupations this program prepares you for

  • Poets, Lyricists and Creative Writers27-3043.05
  • Writers and Authors27-3043.00
  • Editors27-3041.00
  • News Analysts, Reporters, and Journalists27-3023.00
  • Communications Teachers, Postsecondary25-1122.00
  • Public Relations Managers11-2032.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: proficient (Level 3)(based on Bachelor's Degree)

  • Long-form creative works such as novels, full-length biographies, and critical analyses — author autonomously from concept through publication-ready manuscript without supervisory direction.
  • Complex narrative elements including multi-layered plots, unreliable narration, and historically grounded environments — craft with originality to produce distinctive, award-eligible literary work.
  • Comprehensive revision strategy — execute across structural, stylistic, and line levels to elevate manuscripts to professional publication standards for major publishers or prestigious literary journals.
  • Immersive archival and field research — lead independently, incorporating primary interviews, historical documents, and multimedia sources to produce factually authoritative creative nonfiction or literary fiction.
  • Non-routine editorial challenges such as scope changes, conflicting stakeholder feedback, or genre pivots — resolve using critical thinking and inductive reasoning to preserve work integrity.
  • Intertextual and thematic analyses — produce for critical essays or book-length works that engage substantively with existing literary traditions and advance discourse within a given genre.
  • Multi-platform content strategy — design by adapting written creative work for web, print, and digital publishing environments using web page creation, desktop publishing, and presentation software.
  • Negotiation and creative dialogue with producers, editors, and directors — lead with confidence to protect artistic intent while meeting commercial production requirements.
  • Mentorship of emerging writers — provide through workshop critique, manuscript notes, or professional guidance grounded in years of autonomous practice across diverse creative forms.
  • Personal creative voice and thematic signature — sustain and evolve across a body of work, demonstrating consistent originality and intellectual curiosity that defines a recognizable authorial identity.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Auto-populated·from Scorecard + DOL
Completion Rate
Not reported
Placement Rate
15%