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  1. Programs
  3. Digital Marketing

Digital Marketing

Arkansas Tech University

Post-Baccalaureate CertificateCIP: 52.1404

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

No description available.

Dates

Since Apr 2023

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Program Pathways

Credentials this program stacks toward

No program pathways.

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

Visit Program Website
Locations

Where this program is offered

  • Russellville, Arkansas

    Administration Bldg 200, 1509 N Boulder Ave, Russellville, Arkansas, 72801-2222

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Related Programs

Programs related to this one

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Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 25-1011.00

Skills

Reading ComprehensionActive ListeningCritical ThinkingActive LearningSpeakingWritingComplex Problem SolvingJudgment and Decision MakingInstructingLearning StrategiesProgrammingSystems AnalysisSocial PerceptivenessMonitoringPersuasion

Knowledge

English LanguageMathematicsAdministration and ManagementComputers and ElectronicsCommunications and MediaCustomer and Personal ServiceSales and MarketingEducation and TrainingEconomics and AccountingDesignPsychologyEngineering and Technology

Abilities

Oral ExpressionWritten ComprehensionWritten ExpressionOral ComprehensionDeductive ReasoningInductive ReasoningProblem SensitivityFluency of IdeasSpeech ClarityInformation OrderingSpeech RecognitionNear VisionOriginalityCategory Flexibility

Tasks

  • Prepare and deliver lectures to undergraduate or graduate students on topics such as financial accou
  • Evaluate and grade students' class work, assignments, and papers.
  • Initiate, facilitate, and moderate classroom discussions.
  • Balance and adjust gameplay experiences to ensure the critical and commercial success of the product
  • Devise missions, challenges, or puzzles to be encountered in game play.
  • Create core game features, including storylines, role-play mechanics, and character biographies for
  • Troubleshoot program and system malfunctions to restore normal functioning.
  • Provide staff and users with assistance solving computer-related problems, such as malfunctions and
  • Test, maintain, and monitor computer programs and systems, including coordinating the installation o
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executi
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimizatio
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction vol
  • Prepare reports of findings, illustrating data graphically and translating complex findings into wri
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing profess
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, m
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, w
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and d

Technology

Graphics or photo imaging softwareDevelopment environment softwareWord processing softwareVideo creation and editing softwareDocument management softwareAnalytical or scientific softwareWeb page creation and editing softwareComputer based training softwareCalendar and scheduling softwareInformation retrieval or search softwareElectronic mail softwareObject or component oriented development softwareProject management softwareWeb platform development softwareData base management system softwareCustomer relationship management CRM software

Tools

Carousel slide projectorsCompact digital camerasCompact disk CD playersComputer data input scannersComputer laser printersComputer projectorsConference telephonesDesktop computersDigital calculatorsDigital video camerasDigital video disk DVD playersHandheld microphonesInteractive whiteboard controllersInteractive whiteboardsLaptop computersAudioconferencing systemsPersonal computersSmart phonesTablet computersVideo gaming equipmentApplication serversUniversal serial bus USB flash drivesWeb serversDomain name servers DNSTeleconferencing equipmentVideoconferencing equipmentNotebook computersPersonal digital assistants PDAScannersLaser facsimile machines

Work Values

AchievementIndependenceRecognitionRelationshipsWorking ConditionsSupport
Career Pathways

Occupations this program prepares you for

  • Business Teachers, Postsecondary25-1011.00
  • Video Game Designers15-1255.01
  • Web and Digital Interface Designers15-1255.00
  • Search Marketing Strategists13-1161.01
  • Market Research Analysts and Marketing Specialists13-1161.00
  • Marketing Managers11-2021.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: proficient (Level 3)(based on Post-Baccalaureate Certificate)

  • Graduate and advanced undergraduate courses — autonomously design and deliver intellectually demanding instruction across the full spectrum of a business discipline, including non-routine or emerging topic areas.
  • Complex student assessment — evaluate capstone projects, theses, and comprehensive examinations with nuanced feedback that advances both scholarly and professional competencies in business graduates.
  • High-stakes classroom discourse — lead graduate seminars and executive-education discussions that challenge students to synthesize theory and practice in ambiguous, real-world business scenarios.
  • Full curriculum design — independently develop new courses from conception through implementation, incorporating current research, industry trends, and AACSB or equivalent accreditation requirements.
  • Sustained scholarly agenda — conduct original research in a specialized business field and publish peer-reviewed articles, book chapters, or monographs that advance knowledge in the discipline.
  • Curriculum revision and quality assurance — systematically evaluate instructional effectiveness using student outcomes data and peer review, revising course content and pedagogy accordingly.
  • Interdisciplinary collaboration — integrate perspectives from economics, law, psychology, and quantitative methods into course design and research, working autonomously across department boundaries.
  • Mentorship of early-career faculty and doctoral students — provide substantive guidance on research design, publication strategy, and classroom effectiveness within the academic department.
  • Professional thought leadership — present research at major national or international conferences and serve on editorial boards or review panels for peer-reviewed business journals.
  • Institutional committee participation — contribute substantive expertise to faculty governance bodies, accreditation self-study teams, and program assessment committees at the college or university level.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Auto-populated·from Scorecard + DOL
Completion Rate
54%
Placement Rate
55%