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  1. Programs
  3. Sports Media

Sports Media

Arkansas Tech University

CertificateCIP: 09.0906

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

Students will learn the fundamentals of sports communication, including writing and video production.

Credits

12 credits

Dates

Since Jan 2025

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Program Pathways

Credentials this program stacks toward

No program pathways.

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

Visit Program Website
Locations

Where this program is offered

  • Russellville, Arkansas

    Administration Bldg 200, 1509 N Boulder Ave, Russellville, Arkansas, 72801-2222

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 27-3031.00

Skills

Active ListeningSpeakingReading ComprehensionCritical ThinkingWritingSocial PerceptivenessTime ManagementCoordinationActive LearningJudgment and Decision MakingInstructingLearning StrategiesPersuasionNegotiation

Knowledge

English LanguageCommunications and MediaComputers and ElectronicsAdministration and ManagementCustomer and Personal ServiceSales and MarketingTelecommunicationsLaw and GovernmentEducation and TrainingPsychologyFine Arts

Abilities

Oral ComprehensionOral ExpressionWritten ExpressionSpeech RecognitionSpeech ClarityWritten ComprehensionProblem SensitivityDeductive ReasoningNear VisionInductive ReasoningFluency of IdeasOriginalityInformation OrderingSelective Attention

Tasks

  • Respond to requests for information from the media or designate an appropriate spokesperson or infor
  • Plan or direct development or communication of programs to maintain favorable public or stockholder
  • Post and update content on the company's Web site and social media outlets.
  • Write commentaries, columns, or scripts, using computers.
  • Coordinate and serve as an anchor on news broadcast programs.
  • Examine news items of local, national, and international significance to determine topics to address
  • Read news flashes to inform audiences of important events.
  • Announce musical selections, station breaks, commercials, or public service information, and accept
  • Operate control consoles.
  • Work with creative directors to develop design solutions.
  • Present final layouts to clients for approval.
  • Manage own accounts and projects, working within budget and scheduling requirements.
  • Evaluate and grade students' class work, assignments, and papers.
  • Initiate, facilitate, and moderate classroom discussions.
  • Compile, administer, and grade examinations, or assign this work to others.
  • Collect fees, commissions, or other payments, according to contract terms.
  • Send samples of clients' work and other promotional material to potential employers to obtain auditi
  • Keep informed of industry trends and deals.

Technology

Video creation and editing softwareGraphics or photo imaging softwareDocument management softwareDesktop publishing softwareMusic or sound editing softwareWord processing softwareData base user interface and query softwareDevelopment environment softwareProject management softwareEnterprise resource planning ERP softwareEnterprise application integration softwareWeb platform development softwareOperating system softwareCustomer relationship management CRM software

Tools

Computer laser printersDesktop computersLaptop computersMulti-line telephone systemsPersonal computersPhotocopying equipmentCommunication headphonesCompact digital camerasDigital audio recordersDigital audio workstationsEditing consolesFlash disksHigh definition HD video camerasLaser facsimile machinesMicrophonesMobile broadcast unitsSatellite phonesAudio control consolesAudio playback equipmentCompact disk CD playersEarpiecesHeadset microphonesHeadsetsMicrophone standsMixing desksRecord turntablesSmart phonesAudio compressorsAudio mixersAudio monitors

Work Values

AchievementIndependenceWorking ConditionsRelationshipsRecognitionSupport
Career Pathways

Occupations this program prepares you for

  • Public Relations Specialists27-3031.00
  • News Analysts, Reporters, and Journalists27-3023.00
  • Broadcast Announcers and Radio Disc Jockeys27-3011.00
  • Entertainers and Performers, Sports and Related Workers, All Other27-2099.00
  • Communications Teachers, Postsecondary25-1122.00
  • Agents and Business Managers of Artists, Performers, and Athletes13-1011.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: developing (Level 2)(based on Certificate)

  • Media responses and spokesperson coordination — manage independently for routine inquiries, applying organizational messaging guidelines in a fast-paced newsroom-facing environment.
  • Press releases, pitch letters, and media advisories — write and distribute with minimal oversight to promote client products, services, or milestones across targeted outlets.
  • Social media content calendars and website updates — develop and execute on a recurring basis to maintain consistent and engaging organizational presence.
  • Public relations programs — assist in planning and communicating initiatives that sustain favorable public and stakeholder perceptions of an organization's agenda.
  • Community groups, consumer advocates, and employee representatives — build and maintain cooperative relationships through regular outreach in a mid-size organization context.
  • Business unit managers — confer with on a regular basis to identify emerging trends and stakeholder concerns and to provide communications advice on decisions.
  • Video creation, photo imaging, and desktop publishing tools — use proficiently to produce multimedia PR assets for campaigns and press materials.
  • Client and executive representatives — coach in public communication techniques, preparing talking points and conducting practice sessions ahead of media appearances.
  • Organizational objectives and promotional policies — analyze to draft targeted public relations strategies that shape public opinion within a defined market segment.
  • Active listening and social perceptiveness — apply during stakeholder meetings to identify unstated concerns and adjust communication approaches accordingly.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported