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  1. Programs
  3. Communication

Communication

Asbury University

Master's DegreeCIP: 09.0100

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

No description available.

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Program Pathways

Credentials this program stacks toward

No program pathways.

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

Visit Program Website
Locations

Where this program is offered

  • Wilmore, Kentucky

    1 Macklem Dr, Wilmore, Kentucky, 40390-1198

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 27-3043.05

Skills

WritingReading ComprehensionSpeakingCritical ThinkingActive ListeningSocial PerceptivenessTime ManagementActive LearningCoordinationJudgment and Decision MakingPersuasionQuality Control AnalysisComplex Problem SolvingInstructingLearning StrategiesNegotiationMonitoring

Knowledge

English LanguageCommunications and MediaComputers and ElectronicsSales and MarketingCustomer and Personal ServiceAdministration and ManagementAdministrativeEducation and TrainingTelecommunicationsLaw and GovernmentPsychologyPersonnel and Human ResourcesMathematics

Abilities

Written ExpressionWritten ComprehensionOral ComprehensionOral ExpressionSpeech RecognitionSpeech ClarityFluency of IdeasDeductive ReasoningOriginalityNear VisionInductive ReasoningInformation OrderingProblem SensitivityCategory FlexibilitySelective Attention

Tasks

  • Write fiction or nonfiction prose, such as short stories, novels, biographies, articles, descriptive
  • Develop factors such as themes, plots, characterizations, psychological analyses, historical environ
  • Revise written material to meet personal standards and to satisfy needs of clients, publishers, dire
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's crea
  • Vary language and tone of messages based on product and medium.
  • Present drafts and ideas to clients.
  • Read copy or proof to detect and correct errors in spelling, punctuation, and syntax.
  • Verify facts, dates, and statistics, using standard reference sources.
  • Read, evaluate and edit manuscripts or other materials submitted for publication, and confer with au
  • Respond to questions from the public.
  • Write text, such as headlines, stories, articles, editorials, or newsletters.
  • Respond to requests for information from the media or designate an appropriate spokesperson or infor
  • Plan or direct development or communication of programs to maintain favorable public or stockholder
  • Post and update content on the company's Web site and social media outlets.
  • Write commentaries, columns, or scripts, using computers.
  • Coordinate and serve as an anchor on news broadcast programs.
  • Examine news items of local, national, and international significance to determine topics to address
  • Read news flashes to inform audiences of important events.
  • Announce musical selections, station breaks, commercials, or public service information, and accept
  • Operate control consoles.
  • Evaluate and grade students' class work, assignments, and papers.
  • Initiate, facilitate, and moderate classroom discussions.
  • Compile, administer, and grade examinations, or assign this work to others.
  • Identify and build relationships with potential donors.
  • Secure commitments of participation or donation from individuals or corporate donors.
  • Write and send letters of thanks to donors.
  • Develop strategies to encourage new or increased contributions.
  • Manage fundraising budgets.
  • Develop fundraising activity plans that maximize participation or contributions and minimize costs.
  • Manage stewardship activities to maintain connection with donors.
  • Direct or coordinate an organization's financial or budget activities to fund operations, maximize i
  • Confer with board members, organization officials, or staff members to discuss issues, coordinate ac
  • Prepare budgets for approval, including those for funding or implementation of programs.

Technology

Graphics or photo imaging softwareDocument management softwareDesktop publishing softwareVideo creation and editing softwareWeb page creation and editing softwareWord processing softwareMusic or sound editing softwareData base user interface and query softwareComputer based training softwareDevelopment environment softwareProject management softwareEnterprise resource planning ERP softwareEnterprise application integration softwareCustomer relationship management CRM softwareElectronic mail software

Tools

Computer laser printersLaser facsimile machinesPersonal computersTablet computersCopy machinesDesktop computersLaptop computersTeleconferencing equipmentUniversal serial bus USB flash drivesVideoconferencing equipmentDigital still camerasDigital video camerasMulti-line telephone systemsPrecision rulersVideo editing equipmentPhotocopying equipmentCommunication headphonesCompact digital camerasDigital audio recordersDigital audio workstationsEditing consolesFlash disksHigh definition HD video camerasMicrophonesMobile broadcast unitsSatellite phonesAudio control consolesAudio playback equipmentCompact disk CD playersEarpieces

Work Values

AchievementIndependenceRecognitionWorking ConditionsRelationshipsSupport
Career Pathways

Occupations this program prepares you for

  • Poets, Lyricists and Creative Writers27-3043.05
  • Writers and Authors27-3043.00
  • Editors27-3041.00
  • Public Relations Specialists27-3031.00
  • News Analysts, Reporters, and Journalists27-3023.00
  • Broadcast Announcers and Radio Disc Jockeys27-3011.00
  • Communications Teachers, Postsecondary25-1122.00
  • Fundraisers13-1131.00
  • Fundraising Managers11-2033.00
  • Public Relations Managers11-2032.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: advanced (Level 4)(based on Master's Degree)

  • Organizational or institutional creative vision — set and communicate as a lead author, series editor, or creative director shaping the artistic direction of publishing programs, literary imprints, or media productions.
  • Genre-defining or culturally significant long-form works — author with full autonomy, advancing literary discourse and establishing benchmarks that influence peers and future practitioners across the field.
  • Cross-disciplinary creative frameworks — develop by integrating fine arts, media theory, and cultural criticism to produce hybrid works or editorial platforms that expand the boundaries of established genres.
  • Talent pipelines for emerging writers — build and steward through structured mentorship programs, residency leadership, or editorial fellowship design within academic or professional publishing institutions.
  • High-stakes editorial and production partnerships — lead with publishers, film studios, or media organizations, negotiating creative and contractual terms that protect artistic standards at organizational scale.
  • Strategic research and development agendas — establish for long-term creative projects or institutional initiatives, directing teams of researchers, fact-checkers, and editorial assistants toward ambitious investigative goals.
  • Public literary discourse — shape through keynote addresses, critical essays in major outlets, panel leadership, and cultural commentary that position the organization or individual practice at the vanguard of the field.
  • Revenue and rights strategies for creative portfolios — oversee using knowledge of sales, marketing, and licensing to maximize intellectual property value across print, digital, and adaptation markets.
  • Industry standards and best practices for creative writing — influence by contributing to curriculum design, professional association governance, or policy-level conversations about authorship, attribution, and digital rights.
  • Sustained body of work across decades — steward by making deliberate career-level decisions about form, subject matter, and publication venue that ensure lasting cultural relevance and institutional legacy.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Auto-populated·from Scorecard + DOL
Completion Rate
Not reported
Placement Rate
15%