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  1. Programs
  3. APPAREL MERCH, DESIGN & PRODUCTION MGT

APPAREL MERCH, DESIGN & PRODUCTION MGT

Auburn University

Bachelor's DegreeCIP: 19.0905

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

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Program Pathways

Credentials this program stacks toward

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Program Details

Detailed information about this program

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Requirements

What you need to earn this credential

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Financial Aid

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Locations

Where this program is offered

  • Auburn, Alabama

    211 W. Thach Avenue, Auburn, Alabama, 36849

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Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 13-1161.01

Skills

Active LearningActive ListeningCritical ThinkingSpeakingReading ComprehensionJudgment and Decision MakingComplex Problem SolvingWritingPersuasionNegotiationManagement of Financial ResourcesSocial PerceptivenessMonitoring

Knowledge

Sales and MarketingEnglish LanguageMathematicsCustomer and Personal ServiceAdministration and ManagementCommunications and MediaComputers and Electronics

Abilities

Oral ComprehensionWritten ComprehensionOral ExpressionDeductive ReasoningInductive ReasoningWritten ExpressionFluency of IdeasProblem SensitivitySpeech ClarityInformation OrderingSpeech RecognitionCategory FlexibilityMathematical ReasoningOriginality

Tasks

  • Manage tracking and reporting of search-related activities and provide analyses to marketing executi
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimizatio
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction vol
  • Prepare reports of findings, illustrating data graphically and translating complex findings into wri
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing profess
  • Buy merchandise or commodities for resale to wholesale or retail consumers.
  • Negotiate prices, discount terms, or transportation arrangements with suppliers.
  • Examine, select, order, or purchase merchandise consistent with quality, quantity, specification req
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, m
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, w
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and d

Technology

Analytical or scientific softwareWeb page creation and editing softwareGraphics or photo imaging softwareCustomer relationship management CRM softwareDocument management softwareDevelopment environment softwareWeb platform development softwareData base management system softwareWord processing softwareAccounting softwarePoint of sale POS softwareHuman resources softwareEnterprise resource planning ERP softwareVideo creation and editing software

Tools

Desktop computersDomain name servers DNSPersonal computersTeleconferencing equipmentVideoconferencing equipmentNotebook computersPersonal digital assistants PDAScannersTablet computers10-key calculatorsPoint of sale POS systemsLaser facsimile machinesPhotocopiers

Work Values

AchievementWorking ConditionsSupportIndependenceRecognitionRelationships
Career Pathways

Occupations this program prepares you for

  • Search Marketing Strategists13-1161.01
  • Market Research Analysts and Marketing Specialists13-1161.00
  • Wholesale and Retail Buyers, Except Farm Products13-1022.00
  • Marketing Managers11-2021.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: proficient (Level 3)(based on Bachelor's Degree)

  • Comprehensive search analytics reports — design and produce autonomously, integrating multi-channel metrics such as transaction volume, revenue, and cost-per-acquisition for executive decision-making.
  • Full-scope SEO audits — conduct independently across large or complex websites, identifying technical, content, and authority gaps and prioritizing remediation roadmaps.
  • Cross-functional digital campaigns — lead planning and execution by integrating paid search, organic search, and content strategies to meet measurable business objectives.
  • Non-routine algorithmic changes — diagnose and respond to by applying inductive and deductive reasoning to traffic pattern shifts affecting client search visibility.
  • Advanced analytics instrumentation — architect and validate including custom dimensions, attribution models, and multi-touch tracking across enterprise-level web properties.
  • Web development team collaboration — direct technical SEO requirements for site architecture, schema markup, and Core Web Vitals improvements in agile project environments.
  • KPI frameworks — define and implement for diverse client verticals, aligning search marketing metrics to broader organizational revenue and growth targets.
  • Search marketing budgets — manage and optimize by modeling cost-per-click and cost-per-acquisition scenarios to maximize return on advertising spend.
  • Complex problem-solving — apply across simultaneous client portfolios by synthesizing competitive intelligence, keyword data, and audience behavior into cohesive search strategies.
  • Junior and mid-level team members — mentor on analytics interpretation and optimization techniques, elevating team-wide capability in data-driven decision-making.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported