ADVERTISING SPECIALIZATION | Austin Community College District

Skills & Competencies

Skills developed through this program

Auto-populatedfrom O*NET via SOC 11-2011.00

Skills

Active ListeningSocial PerceptivenessSpeakingCritical ThinkingWritingJudgment and Decision MakingReading ComprehensionCoordination

Knowledge

Sales and MarketingEnglish LanguageCommunications and MediaCustomer and Personal ServiceAdministration and Management

Abilities

Oral ExpressionOral ComprehensionWritten ComprehensionSpeech ClarityWritten ExpressionDeductive ReasoningSpeech RecognitionFluency of IdeasOriginalityNear Vision

Tasks

Plan and prepare advertising and promotional material to increase sales of products or services, wor
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material
Confer with department heads or staff to discuss topics such as contracts, selection of advertising

Technology

Business intelligence and data analysis softwareDocument management softwareVideo creation and editing softwareGraphics or photo imaging softwareWeb page creation and editing software

Tools

Computer data input scannersDesktop computersHandheld computersLaptop computersLaser facsimile machinesMulti-line telephone systemsNotebook computersPersonal computersPersonal digital assistants PDAPhotocopying equipmentScannersTablet computers

Work Values

AchievementWorking ConditionsRecognitionIndependenceRelationshipsSupport

Career Pathways

Occupations this program prepares you for

Auto-populatedfrom O*NET + BLS

Occupations matched to this program, with median wage, top wage, growth, and openings
SOC	Occupation	Method	Wage	Growth	Openings
Match confidence: medium11-2011.00	Advertising and Promotions Managers	title_inference	—	—	—

Program Pathways

Credentials this program stacks toward

No program pathways.

What You'll Learn

Key competencies developed through this program

Auto-populatedfrom NSX Competency Framework

Mastery: developing (Level 2)(based on Associate's Degree)

Advertising and promotional materials — plan and prepare with moderate autonomy by coordinating inputs from customers, sales teams, and external advertising agencies.
Scripts, audio, video, and digital promotional assets — inspect and edit routinely to verify adherence to creative specifications and brand standards without close oversight.
Media selection recommendations — develop and present to department heads by analyzing audience data, platform reach, and budget parameters in familiar campaign contexts.
Cross-functional team activities — coordinate across sales, graphic arts, media, finance, and research departments to keep campaign timelines aligned and deliverables on track.
Program cost estimates and budget drafts — prepare and submit independently as part of campaign plan packages reviewed by senior advertising management.
Campaign team members — motivate and monitor progress toward milestone goals during mid-scale advertising campaigns with limited escalation to leadership.
Advertising copy and visual layouts — evaluate using critical thinking and brand knowledge to recommend revisions before materials advance to production.
Customer and stakeholder relationships — maintain through clear written and verbal communication, applying service orientation principles throughout the campaign lifecycle.
ERP and project management platforms — use routinely to track campaign expenditures, resource allocation, and departmental task completion in an integrated marketing environment.
Emerging media trends and platform updates — apply active learning to integrate new advertising channels into established promotional strategies with measured risk.

Course Pathway

18 courses in this program

118 courses