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  1. Programs
  3. MARKETING

MARKETING

Austin Community College District

Associate's DegreeAcademic

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

The Associate of Applied Science degree in Marketing is a two-year program that will provide detailed knowledge and skills in the various functions of marketing and marketing management that prepares students to directly enter the workforce. Course work includes both general marketing courses, to establish a foundation of study, and specialized courses that will allow the student to meet their individual career objectives.

Credits

60 credits

Format

In-Person

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Program Pathways

Credentials this program stacks toward

No program pathways.

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Course Pathway

14 courses in this program

114 courses
MRKG 2371
3 credits
MRKG 2333
3 credits
MRKG 1313
3 credits
MRKG 1311
3 credits
MRKG 1302
3 credits
ENGL 1301
3 credits
EDUC 1300
3 credits
ECON 2302
3 credits
ECON 2301
3 credits
COSC 1301
COMM 2327
3 credits
BUSG 1304
3 credits
ACCT 2302
3 credits
ACCT 2301
3 credits
Program Requirements

Courses required to complete this program

EDUC 1300LEARNING FRAMEWORK: EFFECTIVE STRATEGIES FOR COLLEGE SUCCESS
3 cr
MRKG 1311PRINCIPLES OF MARKETING
3 cr
MRKG 1302PRINCIPLES OF RETAILING
3 cr
COMM 2327PRINCIPLES OF ADVERTISING
3 cr
MRKG 1313PUBLIC RELATIONS
3 cr
MRKG 2333PRINCIPLES OF SELLING
3 cr
ECON 2301PRINCIPLES OF MACROECONOMICS
3 cr
COSC 1301(or corequisite) or instructional program approval. Course Type: W
ENGL 1301ENGLISH COMPOSITION I
3 cr
ACCT 2301PRINCIPLES OF ACCOUNTING I - FINANCIAL
3 cr
BUSG 1304FINANCIAL LITERACY
3 cr
ECON 2302PRINCIPLES OF MICROECONOMICS
3 cr
MRKG 2371CONSUMER BEHAVIOR
3 cr
ACCT 2302PRINCIPLES OF ACCOUNTING II - MANAGERIAL
3 cr
Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

  • Texas

    Texas

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 11-2021.00

Skills

Reading ComprehensionSpeakingCritical ThinkingActive LearningSocial PerceptivenessActive ListeningMonitoringPersuasion

Knowledge

Sales and MarketingEnglish LanguageAdministration and ManagementCustomer and Personal ServiceCommunications and Media

Abilities

Oral ComprehensionWritten ComprehensionOral ExpressionWritten ExpressionDeductive ReasoningFluency of IdeasInductive ReasoningSpeech ClarityOriginalityProblem Sensitivity

Tasks

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, m
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, w
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and d

Technology

Document management softwareDevelopment environment softwareVideo creation and editing softwareGraphics or photo imaging softwareWeb page creation and editing software

Tools

Desktop computersLaser facsimile machinesNotebook computersPersonal computersPersonal digital assistants PDAPhotocopiersScannersTablet computers

Work Values

Working ConditionsAchievementRelationshipsIndependenceRecognitionSupport
Career Pathways

Occupations this program prepares you for

Auto-populated·from O*NET + BLS
Occupations matched to this program, with median wage, top wage, growth, and openings
SOCOccupationMethodWageGrowthOpenings
Match confidence: medium11-2021.00Marketing Managerstitle_inference$161,030 median+6.56%2,670
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: developing (Level 2)(based on Associate's Degree)

  • Marketing strategies — formulate draft recommendations based on market characteristics, cost factors, and company objectives with moderate oversight.
  • Pricing strategies — develop and propose options that balance firm profitability goals and customer satisfaction using competitive benchmarking data.
  • Marketing campaigns — coordinate execution across advertising and promotion teams, managing timelines and deliverables in a mid-sized organizational environment.
  • Sales forecasting models — apply to evaluate product line profitability and identify emerging market trends with limited supervisory review.
  • Return-on-investment projections — prepare for new product initiatives by analyzing historical expenditure data and financial performance reports.
  • Marketing and sales staff performance — evaluate through structured reviews and provide day-to-day guidance to support individual development goals.
  • Web page creation and data base query software — use routinely to update campaign content, pull audience segmentation data, and monitor digital performance metrics.
  • Stakeholder communications — deliver persuasive oral and written presentations to internal teams and external partners advocating for marketing recommendations.
  • Product development consultations — participate in cross-functional discussions to align packaging, design, and feature decisions with market positioning strategies.
  • Market trend analyses — monitor and synthesize industry publications and competitive intelligence sources to inform quarterly planning decisions.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported