Mass Communications Marketing/Public Relations

Campbellsville University

Long CertificateCIP: 09.0902

No description available.

Program Pathways

Credentials this program stacks toward

No program pathways.

Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

My LER

Mass Communications Marketing/Public Relations

Campbellsville University

Long CertificateCIP: 09.0902

No description available.

Skills & Competencies

Skills developed through this program

Auto-populatedfrom O*NET via SOC 27-3031.00

Skills

Active ListeningSpeakingWritingReading ComprehensionCritical ThinkingCoordinationSocial PerceptivenessJudgment and Decision MakingPersuasionTime ManagementInstructingActive LearningLearning StrategiesNegotiationMonitoring

Knowledge

English LanguageAdministration and ManagementCustomer and Personal ServiceCommunications and MediaSales and MarketingEducation and TrainingPsychologyComputers and ElectronicsAdministrativePersonnel and Human ResourcesMathematics

Abilities

Oral ComprehensionOral ExpressionWritten ExpressionSpeech RecognitionSpeech ClarityWritten ComprehensionDeductive ReasoningFluency of IdeasOriginalityNear VisionProblem SensitivityInductive ReasoningInformation Ordering

Tasks

Respond to requests for information from the media or designate an appropriate spokesperson or infor
Plan or direct development or communication of programs to maintain favorable public or stockholder
Post and update content on the company's Web site and social media outlets.
Evaluate and grade students' class work, assignments, and papers.
Initiate, facilitate, and moderate classroom discussions.
Compile, administer, and grade examinations, or assign this work to others.
Identify and build relationships with potential donors.
Secure commitments of participation or donation from individuals or corporate donors.
Write and send letters of thanks to donors.
Develop strategies to encourage new or increased contributions.
Manage fundraising budgets.
Develop fundraising activity plans that maximize participation or contributions and minimize costs.
Manage stewardship activities to maintain connection with donors.
Direct or coordinate an organization's financial or budget activities to fund operations, maximize i
Confer with board members, organization officials, or staff members to discuss issues, coordinate ac
Prepare budgets for approval, including those for funding or implementation of programs.
Plan and prepare advertising and promotional material to increase sales of products or services, wor
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material
Confer with department heads or staff to discuss topics such as contracts, selection of advertising

Technology

Graphics or photo imaging softwareDocument management softwareVideo creation and editing softwareDesktop publishing softwareWeb page creation and editing softwareWord processing softwareDevelopment environment softwareMusic or sound editing softwareCustomer relationship management CRM softwareData base user interface and query softwareElectronic mail softwareBusiness intelligence and data analysis software

Tools

Computer laser printersDesktop computersLaptop computersMulti-line telephone systemsPersonal computersPhotocopying equipmentAudio compressorsAudio mixersAudio monitorsAudio speakersBroadcast camerasBroadcast mixing boardsCarousel slide projectorsChannel frequency tunersCompact digital camerasCompact disk CD playersComputer data input scannersComputer projectorsConference telephonesLaser facsimile machinesPassenger carsTablet computersComputer scannersHandheld computersNotebook computersPersonal digital assistants PDAScanners

Work Values

AchievementIndependenceWorking ConditionsRelationshipsRecognitionSupport

Career Pathways

Occupations this program prepares you for