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  1. Programs
  3. Advertising and Sales

Advertising and Sales

Career and Technical Education, Alabama State Department of Education (ALSDE)

Course

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

Advertising and Sales provides the tools necessary for the development, implementation, and management of promotional programs. This course focuses on the performance of key responsibilities required in the advertising and sales environment. Skills emphasized in this course are pricing, visual merchandising, advertising, special promotions, professional sales, and customer service.

Format

In-Person

Eligibility Calculator

Which aid programs apply to this program?

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Program Pathways

Credentials this program stacks toward

  • Program Pathway to MarketingFrom Career and Technical Education, Alabama State Department of Education (ALSDE)
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Program Details

Detailed information about this program

Advertising and Sales provides the tools necessary for the development, implementation, and management of promotional programs. This course focuses on the performance of key responsibilities required in the advertising and sales environment. Skills emphasized in this course are pricing, visual merchandising, advertising, special promotions, professional sales, and customer service. These skills are designed to prepare students to manage the sales function, to determine client needs and wants, and to respond through planned, personalized communication.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

  • Alabama

    Alabama

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

  • Analyze the impact of the advertising and promotion industry
  • Investigate and describe the role of the promotional mix in a competitive economic environment
  • Plan and evaluate an advertising campaign
  • Calculate media costs that affect the elements of the promotional mix
  • Demonstrate advertising techniques
  • Describe the impact of the sales profession on the economy
Career Pathways

Occupations this program prepares you for

  • Advertising and Promotions Managers11-2011.00
  • Public Relations Specialists27-3031.00
  • Market Research Analysts and Marketing Specialists13-1161.00
  • Graphic Designers27-1024.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: emerging (Level 1)(based on Course)

  • Advertising copy and layout drafts — review and flag deviations from brand specifications under direct supervisor guidance in an agency or in-house marketing department.
  • Promotional material components — gather and organize under direction to support campaign plan development across print and digital channels.
  • Advertising media options — identify and compare basic formats, costs, and audience reach while assisting senior managers in media selection discussions.
  • Campaign budget worksheets — compile cost estimates and input line-item data under supervision as part of preliminary program cost submissions.
  • Interdepartmental meeting notes — document and distribute following conferences between sales, graphic arts, and finance staff to support coordination efforts.
  • CRM and desktop publishing software — operate at a basic level to retrieve customer data and format promotional materials in a professional marketing environment.
  • Advertising policies and brand guidelines — read and apply consistently when preparing entry-level promotional content for review by senior staff.
  • Active listening techniques — apply during client and stakeholder briefings to accurately capture requirements and relay them to the broader campaign team.
  • Media dissemination schedules — track and update under supervision to ensure timely placement of advertising content across approved channels.
  • Campaign performance data — collect and organize from business intelligence dashboards to support monitoring reports reviewed by advertising managers.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported