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  1. Programs
  3. Agriculture Marketing and Management

Agriculture Marketing and Management

Career and Technical Education, Alabama State Department of Education (ALSDE)

Course

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

Agriculture Marketing and Management allows students to explore and apply principles, processes, and skills in marketing and management in agribusiness settings. Topics include technologies in marketing, record-keeping, financing, agribusiness, and sales and marketing.

Format

In-Person

Eligibility Calculator

Which aid programs apply to this program?

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Program Pathways

Credentials this program stacks toward

  • Program Pathway to Agriculture, Food and Natural ResourcesFrom Career and Technical Education, Alabama State Department of Education (ALSDE)
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Program Details

Detailed information about this program

Agriculture Marketing and Management allows students to explore and apply principles, processes, and skills in marketing and management in agribusiness settings. Topics include technologies in marketing, record-keeping, financing, agribusiness, and sales and marketing.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

  • Alabama

    Alabama

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

  • Demonstrate correct technological, digital, communication, and networking ethics in agricultural marketing
  • Utilize advanced features of database software, including merging data, sorting, filtering, querying
  • Utilize technology to promote agricultural products
  • Maintain records on a supervised agricultural experience program and summarize
  • Evaluate record-keeping systems and procedures in farming and other agribusiness enterprises, noting advantages
  • Obtain, evaluate, and share information about economic issues related to agribusiness/farm management
Career Pathways

Occupations this program prepares you for

  • Farmers, Ranchers, and Other Agricultural Managers11-9013.00
  • Buyers and Purchasing Agents, Farm Products13-1021.00
  • Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products41-4012.00
  • Market Research Analysts and Marketing Specialists13-1161.00
  • General and Operations Managers11-1021.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: emerging (Level 1)(based on Course)

  • Growth, production, and environmental data — collect and record under supervisor guidance using standardized forms and basic field instruments on a working farm or ranch.
  • Plant care schedules — follow established protocols for watering, fertilizing, and monitoring crops in greenhouse or nursery settings under direct oversight.
  • Irrigation systems — position and adjust components according to prescribed layouts under the direction of an experienced agricultural manager.
  • Fish hatchery procedures — assist in documenting egg incubation conditions and fry rearing activities using facility logbooks under close supervision.
  • Pest and disease indicators — recognize common signs of insect infestation or plant disease and report findings to a supervising manager in a field or greenhouse environment.
  • Agricultural ERP software — enter production records and basic operational data under guidance using enterprise resource planning tools in an office or farm setting.
  • Horticultural growing conditions — identify differences between greenhouse, hydroponic, and natural growing environments while supporting experienced staff in a nursery operation.
  • Personnel coordination — assist in scheduling and assigning daily field tasks to a small crew under the direction of a senior agricultural manager.
  • Reading comprehension skills — interpret agronomic reports, regulatory guidelines, and equipment manuals to support routine farm operations with supervisor review.
  • Environmental control computers — monitor and report readings from automated irrigation and climate systems in a controlled growing facility under direct supervision.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Auto-populated·from Scorecard + DOL
Completion Rate
45%
Placement Rate
32%