LER.me

Make All Learning Count.

Get Connected

  • What is a LER?
  • FAQs (opens in new tab)
  • Partner with Us
  • Visit EBSCOed (opens in new tab)

View our Policies

  • Accessibility (opens in new tab)
  • Standards (opens in new tab)
  • Terms of Use (opens in new tab)
  • Privacy Policy (opens in new tab)
  • Opt out (opens in new tab)

Get the app

Get it on Google PlayDownload on the App Store

© 2026 All rights reserved.

Powered by EBSCOed

Skip to main contentSkip to footer
  • Live Data
My LER
My LER
  1. Programs
  2. Career Pathway Project (Cpp) in Marketing

Career Pathway Project (Cpp) in Marketing

Career and Technical Education, Alabama State Department of Education (ALSDE)

Course

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

Career Pathway Project (CPP) in Marketing is a capstone course designed for students who have completed two or more Career and Technical Education credits from the same pathway in the Marketing Career Cluster. This course allows students to utilize the knowledge and skills gained through their secondary coursework in a practical, real-world experience that showcases their learning.

Format

In-Person

Eligibility Calculator

Which aid programs apply to this program?

Record QualityEligibility Calculators
Loading Skills & Competencies
Program Pathways

Credentials this program stacks toward

  • Program Pathway to MarketingFrom Career and Technical Education, Alabama State Department of Education (ALSDE)
Loading What You'll Learn
Program Details

Detailed information about this program

Career Pathway Project (CPP) in Marketing is a capstone course designed for students who have completed two or more Career and Technical Education credits from the same pathway in the Marketing Career Cluster. This course allows students to utilize the knowledge and skills gained through their secondary coursework in a practical, real-world experience that showcases their learning. It provides an opportunity for a student to choose an area of interest and explore it in depth while demonstrating problem-solving, decision-making, and independent-learning skills. The CPP contributes to an educational plan of challenging courses and practical experiences that prepares students for the workplace or for pursuing further education. During the CPP, the student works with his or her coordinating teacher, academic teachers, and a product or process mentor who has expertise in the student’s field of study. At the conclusion of the CPP, the student presents or demonstrates the knowledge gained to an audience consisting of the coordinating teacher, academic teachers, the mentor, peers, and community and business representatives.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

Visit Program Website
Locations

Where this program is offered

  • Alabama

    Alabama

Loading Student Outcomes
Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

  • Create a formal, narrative proposal that communicates a specific concept, creates a process
  • Conduct independent research related to the selected marketing project
  • Write a detailed report on the chosen marketing project, following established conventions for format, grammar
  • Produce an original multimedia presentation based upon marketing project research and results
  • Design and create a project portfolio that documents all components of the marketing project
Career Pathways

Occupations this program prepares you for

  • Market Research Analysts and Marketing Specialists13-1161.00
  • Marketing Managers11-2021.00
  • Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel41-3091.00
  • Search Marketing Strategists13-1161.01
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: emerging (Level 1)(based on Course)

  • Survey instruments and data collection templates — design and distribute under supervisor guidance to gather baseline consumer opinion data for a defined market segment.
  • Customer demographic datasets — compile and organize using spreadsheet software following established protocols on an entry-level research project.
  • Research findings and summary tables — translate into clear written paragraphs under direction to support a marketing team's preliminary report.
  • CRM software and data entry procedures — apply to record customer satisfaction responses accurately within a structured client engagement workflow.
  • Existing secondary data sources — locate and retrieve following team-defined criteria to support market positioning analysis for a product line.
  • Basic statistical outputs and cross-tabulations — interpret with supervisor review to identify initial patterns in consumer preference surveys.
  • Marketing effectiveness metrics — monitor and log from campaign dashboards under guidance to track performance against predefined benchmarks.
  • Word processing and desktop publishing tools — use to format research summaries and client-facing documents to organizational standards.
  • Sales and marketing trend reports — read and summarize with comprehension to contribute background knowledge to team strategy discussions.
  • Research methodology options — compare and present pros and cons under direction when selecting data collection approaches for a new study.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported