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  1. Programs
  3. CTE Lab in Marketing

CTE Lab in Marketing

Career and Technical Education, Alabama State Department of Education (ALSDE)

Course

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

CTE Lab in Marketing is designed to enhance the student’s general understanding and mastery of content in the cluster. This course is designed as a learning laboratory to support students’ individual interests and goals. This laboratory may take place in a traditional classroom, in an industry setting, or in a virtual learning environment.

Format

In-Person

Eligibility Calculator

Which aid programs apply to this program?

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Program Pathways

Credentials this program stacks toward

  • Program Pathway to MarketingFrom Career and Technical Education, Alabama State Department of Education (ALSDE)
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Program Details

Detailed information about this program

CTE Lab in Marketing is designed to enhance the student’s general understanding and mastery of content in the cluster. This course is designed as a learning laboratory to support students’ individual interests and goals. This laboratory may take place in a traditional classroom, in an industry setting, or in a virtual learning environment.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

  • Alabama

    Alabama

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

  • Demonstrate expertise in a specific occupation within the Marketing Cluster
  • Conduct investigative research on a selected topic related to marketing using approved research methodology, interpret f
  • Demonstrate higher order critical thinking and reasoning skills appropriate for a career in marketing
  • Apply enhanced leadership and professional career skills needed in a marketing career
Career Pathways

Occupations this program prepares you for

  • Market Research Analysts and Marketing Specialists13-1161.00
  • Marketing Managers11-2021.00
  • Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel41-3091.00
  • Search Marketing Strategists13-1161.01
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: emerging (Level 1)(based on Course)

  • Survey instruments and data collection templates — design and distribute under supervisor guidance to gather baseline consumer opinion data for a defined market segment.
  • Customer demographic datasets — compile and organize using spreadsheet software following established protocols on an entry-level research project.
  • Research findings and summary tables — translate into clear written paragraphs under direction to support a marketing team's preliminary report.
  • CRM software and data entry procedures — apply to record customer satisfaction responses accurately within a structured client engagement workflow.
  • Existing secondary data sources — locate and retrieve following team-defined criteria to support market positioning analysis for a product line.
  • Basic statistical outputs and cross-tabulations — interpret with supervisor review to identify initial patterns in consumer preference surveys.
  • Marketing effectiveness metrics — monitor and log from campaign dashboards under guidance to track performance against predefined benchmarks.
  • Word processing and desktop publishing tools — use to format research summaries and client-facing documents to organizational standards.
  • Sales and marketing trend reports — read and summarize with comprehension to contribute background knowledge to team strategy discussions.
  • Research methodology options — compare and present pros and cons under direction when selecting data collection approaches for a new study.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported