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  1. Programs
  2. Hospitality Management and Marketing

Hospitality Management and Marketing

Career and Technical Education, Alabama State Department of Education (ALSDE)

Course

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

Hospitality Management and Marketing emphasizes skills needed for ownership, management, or employment in the growing hospitality and tourism industry. Standards are designed to develop a leadership perspective about social, environmental, economic, legal, human resource, customer relations, and consumer factors impacting the hospitality industry. The course also focuses on the marketing aspect of hospitality and tourism, including sales, promotions, advertising, and public relations.

Format

In-Person

Eligibility Calculator

Which aid programs apply to this program?

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Program Pathways

Credentials this program stacks toward

  • Program Pathway to MarketingFrom Career and Technical Education, Alabama State Department of Education (ALSDE)
  • Program Pathway to Business Management and AdministrationFrom Career and Technical Education, Alabama State Department of Education (ALSDE)
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Program Details

Detailed information about this program

Hospitality Management and Marketing emphasizes skills needed for ownership, management, or employment in the growing hospitality and tourism industry. Standards are designed to develop a leadership perspective about social, environmental, economic, legal, human resource, customer relations, and consumer factors impacting the hospitality industry. The course also focuses on the marketing aspect of hospitality and tourism, including sales, promotions, advertising, and public relations.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

  • Alabama

    Alabama

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

  • Develop a marketing plan and sales promotion tool for hospitality and tourism
  • Gather and share information concerning effective strategies for reaching various niche markets in the hospitality
  • Demonstrate management skills needed to succeed in hospitality and tourism
  • Research and share information regarding the importance of cost-effective operations in the hospitality
  • Describe the necessity for strong customer service skills
  • Identify and describe the essential functions of human resources in the hospitality and tourism industry
Career Pathways

Occupations this program prepares you for

  • General and Operations Managers11-1021.00
  • Financial Managers11-3031.00
  • Business Operations Specialists, All Other13-1199.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: emerging (Level 1)(based on Course)

  • Daily operations rhythm (open / close / shift change) — execute reliably under a senior manager's review.
  • Staff schedules within labor budget — produce for an assigned department on a routine week.
  • Customer service and front-line escalations — handle within department authority.
  • Inventory counts and routine receiving — perform per the operations manual.
  • Routine compliance checks (food safety, OSHA, ADA, opening checklists) — complete accurately and on time.
  • Daily sales and labor reports — produce, review, and discuss in standup with the GM.
  • Standard work procedures — apply consistently and coach hourly staff on adherence.
  • Hourly-staff coaching on routine performance issues — deliver verbal feedback per company policy.
  • Cash-handling and deposit procedures — perform per company controls.
  • Department safety routines and emergency procedures — execute and drill the team on quarterly cycles.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Auto-populated·from Scorecard + DOL
Completion Rate
90%
Placement Rate
28%