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  1. Programs
  3. Marketing Principles

Marketing Principles

Career and Technical Education, Alabama State Department of Education (ALSDE)

Course

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

Marketing Principles is designed to provide students with an overview of marketing concepts. The course addresses the ways in which marketing satisfies consumer and business needs and wants for products and services. Areas emphasized include economics, entrepreneurship, information management, finance, marketing, product and service planning, promotion, pricing, selling, interpersonal skills, and international marketing.

Format

In-Person

Eligibility Calculator

Which aid programs apply to this program?

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Program Pathways

Credentials this program stacks toward

  • Program Pathway to MarketingFrom Career and Technical Education, Alabama State Department of Education (ALSDE)
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Program Details

Detailed information about this program

Marketing Principles is designed to provide students with an overview of marketing concepts. The course addresses the ways in which marketing satisfies consumer and business needs and wants for products and services. Areas emphasized include economics, entrepreneurship, information management, finance, marketing, product and service planning, promotion, pricing, selling, interpersonal skills, and international marketing.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

  • Alabama

    Alabama

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

  • Apply knowledge of logistics (distribution) and channel management to manage supply-chain activities
  • Gather and share information about the economic environments in which customers function
  • Identify concepts, processes, and behaviors associated with successful entrepreneurs
  • Demonstrate knowledge of international business and marketing concepts
  • Explain marketing principles in relation to the free enterprise system and the global trade environment
  • Evaluate how the “four P’s” of marketing (Product, Price, Place, Promotion) directly impact businesses
Career Pathways

Occupations this program prepares you for

  • Market Research Analysts and Marketing Specialists13-1161.00
  • Marketing Managers11-2021.00
  • Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel41-3091.00
  • Search Marketing Strategists13-1161.01
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: emerging (Level 1)(based on Course)

  • Survey instruments and data collection templates — design and distribute under supervisor guidance to gather baseline consumer opinion data for a defined market segment.
  • Customer demographic datasets — compile and organize using spreadsheet software following established protocols on an entry-level research project.
  • Research findings and summary tables — translate into clear written paragraphs under direction to support a marketing team's preliminary report.
  • CRM software and data entry procedures — apply to record customer satisfaction responses accurately within a structured client engagement workflow.
  • Existing secondary data sources — locate and retrieve following team-defined criteria to support market positioning analysis for a product line.
  • Basic statistical outputs and cross-tabulations — interpret with supervisor review to identify initial patterns in consumer preference surveys.
  • Marketing effectiveness metrics — monitor and log from campaign dashboards under guidance to track performance against predefined benchmarks.
  • Word processing and desktop publishing tools — use to format research summaries and client-facing documents to organizational standards.
  • Sales and marketing trend reports — read and summarize with comprehension to contribute background knowledge to team strategy discussions.
  • Research methodology options — compare and present pros and cons under direction when selecting data collection approaches for a new study.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Auto-populated·from Scorecard + DOL
Completion Rate
76%
Placement Rate
14%