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  1. Programs
  3. Retail and Fashion Marketing

Retail and Fashion Marketing

Career and Technical Education, Alabama State Department of Education (ALSDE)

Course

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Retail and Fashion Marketing is designed to provide students with an overview of retail and fashion marketing principles and practices. This course introduces students to the retail industry, including the fundamentals of fashion marketing, key marketing concepts essential to every business, types of businesses involved in the industry, fashion industry economics, and an array of career opportunities.

Format

In-Person

Eligibility Calculator

Which aid programs apply to this program?

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Program Pathways

Credentials this program stacks toward

  • Program Pathway to MarketingFrom Career and Technical Education, Alabama State Department of Education (ALSDE)
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Program Details

Detailed information about this program

Retail and Fashion Marketing is designed to provide students with an overview of retail and fashion marketing principles and practices. This course introduces students to the retail industry, including the fundamentals of fashion marketing, key marketing concepts essential to every business, types of businesses involved in the industry, fashion industry economics, and an array of career opportunities. Standards are written in ways that encourage skill development in marketing segmentation and target marketing, product selection and buying, and inventory systems.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

  • Alabama

    Alabama

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

  • Gather and share information on the scope of the fashion industry and the impact that it has on the economy
  • Describe the economic impact of global trade on business decisions and operations
  • Discuss the marketing concepts used in retail and fashion merchandising
  • Research how leveraging the “four P’s” of marketing (Product, Price, Place, Promotion) can affect potential reach
  • Evaluate and explain the effects of store layouts and merchandise presentation on customer behavior
  • Design a display for a specific store, season, and type of fashion
Career Pathways

Occupations this program prepares you for

  • Market Research Analysts and Marketing Specialists13-1161.00
  • Marketing Managers11-2021.00
  • Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel41-3091.00
  • Search Marketing Strategists13-1161.01
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: emerging (Level 1)(based on Course)

  • Survey instruments and data collection templates — design and distribute under supervisor guidance to gather baseline consumer opinion data for a defined market segment.
  • Customer demographic datasets — compile and organize using spreadsheet software following established protocols on an entry-level research project.
  • Research findings and summary tables — translate into clear written paragraphs under direction to support a marketing team's preliminary report.
  • CRM software and data entry procedures — apply to record customer satisfaction responses accurately within a structured client engagement workflow.
  • Existing secondary data sources — locate and retrieve following team-defined criteria to support market positioning analysis for a product line.
  • Basic statistical outputs and cross-tabulations — interpret with supervisor review to identify initial patterns in consumer preference surveys.
  • Marketing effectiveness metrics — monitor and log from campaign dashboards under guidance to track performance against predefined benchmarks.
  • Word processing and desktop publishing tools — use to format research summaries and client-facing documents to organizational standards.
  • Sales and marketing trend reports — read and summarize with comprehension to contribute background knowledge to team strategy discussions.
  • Research methodology options — compare and present pros and cons under direction when selecting data collection approaches for a new study.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported