Sports and Entertainment Marketing
Career and Technical Education, Alabama State Department of Education (ALSDE)
Sports and Entertainment Marketing is a specialized course designed to offer students an opportunity to gain knowledge and develop skills related to the growing sports and entertainment industry. This course introduces the student to the major segments of the industry and the social and economic impact the industry has on local, state, national, and global economies.
Format
In-Person
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Credentials this program stacks toward
- Program Pathway to MarketingFrom Career and Technical Education, Alabama State Department of Education (ALSDE)
Detailed information about this program
Sports and Entertainment Marketing is a specialized course designed to offer students an opportunity to gain knowledge and develop skills related to the growing sports and entertainment industry. This course introduces the student to the major segments of the industry and the social and economic impact the industry has on local, state, national, and global economies. Although no prerequisite is listed, it is suggested that students complete an introductory marketing course prior to taking Sports and Entertainment Marketing. The products and services offered to consumers and the impact of marketing on these products and services are examined. The sports marketing portion of the course addresses such diverse products as the sporting event itself, its athletes, sports facilities or locations, sporting goods, personal training, and sports information. Entertainment marketing focuses on events such as fairs, concerts, trade shows, festivals, plays, product launches, and causes.
What you need to earn this credential
No requirements listed.
Eligible funding programs
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Scholarships
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