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  1. Programs
  3. Action Sports Industry

Action Sports Industry

Colorado Mountain College

Short-Term CertificateCIP: 52.1910

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

No description available.

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Program Pathways

Credentials this program stacks toward

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

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Locations

Where this program is offered

  • Glenwood Springs, Colorado

    802 Grand Ave., Glenwood Springs, Colorado, 81601-0233

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Related Programs

Programs related to this one

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Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 13-1161.01

Skills

Reading ComprehensionActive LearningActive ListeningCritical ThinkingSpeakingComplex Problem SolvingJudgment and Decision MakingWritingSocial PerceptivenessMonitoringPersuasion

Knowledge

Sales and MarketingEnglish LanguageCommunications and MediaMathematicsCustomer and Personal ServiceAdministration and ManagementComputers and Electronics

Abilities

Oral ComprehensionWritten ComprehensionOral ExpressionWritten ExpressionFluency of IdeasDeductive ReasoningInductive ReasoningProblem SensitivityInformation OrderingSpeech ClaritySpeech RecognitionCategory FlexibilityOriginality

Tasks

  • Manage tracking and reporting of search-related activities and provide analyses to marketing executi
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimizatio
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction vol
  • Prepare reports of findings, illustrating data graphically and translating complex findings into wri
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing profess
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, m
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, w
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and d

Technology

Analytical or scientific softwareWeb page creation and editing softwareGraphics or photo imaging softwareDocument management softwareDevelopment environment softwareWeb platform development softwareData base management system softwareWord processing softwareCustomer relationship management CRM softwareVideo creation and editing software

Tools

Desktop computersDomain name servers DNSPersonal computersTeleconferencing equipmentVideoconferencing equipmentNotebook computersPersonal digital assistants PDAScannersTablet computersLaser facsimile machinesPhotocopiers

Work Values

AchievementWorking ConditionsSupportIndependenceRecognitionRelationships
Career Pathways

Occupations this program prepares you for

  • Search Marketing Strategists13-1161.01
  • Market Research Analysts and Marketing Specialists13-1161.00
  • Marketing Managers11-2021.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: emerging (Level 1)(based on Short-Term Certificate)

  • Web metrics data — collect and organize using analytics platforms such as Google Analytics under direct supervision in a digital marketing environment.
  • Search engine optimization fundamentals — apply to existing web page content by following established keyword guidelines provided by senior strategists.
  • Click-through rates and conversion rates — identify and document from campaign dashboards to support routine reporting tasks assigned by marketing managers.
  • Digital asset metadata — update and format for SEO compliance using web page editing software under the guidance of a senior team member.
  • Key Performance Indicators — locate and record from pre-configured campaign reports to contribute to weekly performance summaries.
  • Analytics tracking tools — assist in configuring basic visitor behavior settings according to documented setup procedures on live client websites.
  • Search engine result patterns — observe and describe using keyword research tools to support placement recommendations made by experienced strategists.
  • Online marketing strategy documents — read and synthesize relevant sections to prepare briefing notes for team planning meetings.
  • Web developer communication — participate in structured meetings to relay SEO requirements for page construction tasks under manager direction.
  • Competitor keyword activity — monitor and log using standard search marketing software to populate competitive intelligence trackers maintained by the team.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported