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  1. Programs
  3. Communication and Media Management

Communication and Media Management

Colorado State University-Fort Collins

Master's DegreeCIP: 09.0900

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

No description available.

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Program Pathways

Credentials this program stacks toward

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

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Locations

Where this program is offered

  • Fort Collins, Colorado

    102 Administration Building, Fort Collins, Colorado, 80523-0100

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Related Programs

Programs related to this one

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Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 27-3031.00

Skills

Active ListeningSpeakingWritingReading ComprehensionCritical ThinkingCoordinationSocial PerceptivenessJudgment and Decision MakingPersuasionTime ManagementInstructingActive LearningLearning StrategiesNegotiationMonitoring

Knowledge

English LanguageAdministration and ManagementCustomer and Personal ServiceCommunications and MediaSales and MarketingEducation and TrainingPsychologyComputers and ElectronicsAdministrativePersonnel and Human ResourcesMathematics

Abilities

Oral ComprehensionOral ExpressionWritten ExpressionSpeech RecognitionSpeech ClarityWritten ComprehensionDeductive ReasoningFluency of IdeasOriginalityNear VisionProblem SensitivityInductive ReasoningInformation Ordering

Tasks

  • Respond to requests for information from the media or designate an appropriate spokesperson or infor
  • Plan or direct development or communication of programs to maintain favorable public or stockholder
  • Post and update content on the company's Web site and social media outlets.
  • Evaluate and grade students' class work, assignments, and papers.
  • Initiate, facilitate, and moderate classroom discussions.
  • Compile, administer, and grade examinations, or assign this work to others.
  • Identify and build relationships with potential donors.
  • Secure commitments of participation or donation from individuals or corporate donors.
  • Write and send letters of thanks to donors.
  • Develop strategies to encourage new or increased contributions.
  • Manage fundraising budgets.
  • Develop fundraising activity plans that maximize participation or contributions and minimize costs.
  • Manage stewardship activities to maintain connection with donors.
  • Direct or coordinate an organization's financial or budget activities to fund operations, maximize i
  • Confer with board members, organization officials, or staff members to discuss issues, coordinate ac
  • Prepare budgets for approval, including those for funding or implementation of programs.
  • Plan and prepare advertising and promotional material to increase sales of products or services, wor
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising

Technology

Graphics or photo imaging softwareDocument management softwareVideo creation and editing softwareDesktop publishing softwareWeb page creation and editing softwareWord processing softwareDevelopment environment softwareMusic or sound editing softwareCustomer relationship management CRM softwareData base user interface and query softwareElectronic mail softwareBusiness intelligence and data analysis software

Tools

Computer laser printersDesktop computersLaptop computersMulti-line telephone systemsPersonal computersPhotocopying equipmentAudio compressorsAudio mixersAudio monitorsAudio speakersBroadcast camerasBroadcast mixing boardsCarousel slide projectorsChannel frequency tunersCompact digital camerasCompact disk CD playersComputer data input scannersComputer projectorsConference telephonesLaser facsimile machinesPassenger carsTablet computersComputer scannersHandheld computersNotebook computersPersonal digital assistants PDAScanners

Work Values

AchievementIndependenceWorking ConditionsRelationshipsRecognitionSupport
Career Pathways

Occupations this program prepares you for

  • Public Relations Specialists27-3031.00
  • Communications Teachers, Postsecondary25-1122.00
  • Fundraisers13-1131.00
  • Fundraising Managers11-2033.00
  • Public Relations Managers11-2032.00
  • Advertising and Promotions Managers11-2011.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: advanced (Level 4)(based on Master's Degree)

  • Enterprise-wide public relations and communications strategy — set organizational direction and lead development across all business units, aligning messaging with executive leadership priorities.
  • PR department or agency practice — build and lead, establishing policies, workflow systems, and quality standards that govern all media relations and stakeholder communications functions.
  • Organizational reputation and brand equity — govern at the executive level, advising the C-suite and board on reputational risk, stakeholder sentiment, and long-term communications investment.
  • Cross-functional leadership teams — influence and align by facilitating strategic counsel on communications implications of major business, policy, and environmental responsibility decisions.
  • Emerging professionals and mid-level practitioners — mentor and develop through structured coaching, feedback frameworks, and stretch assignments that build organizational PR capability.
  • Industry coalitions, media organizations, and civic bodies — represent the organization at the highest level, establishing thought leadership and sustaining strategic external alliances.
  • Crisis communications command structures — lead and activate during enterprise-scale incidents, directing spokespeople, legal, and operations teams to protect organizational standing.
  • PR technology ecosystems and data infrastructure — champion and oversee adoption of advanced analytics, CRM, and content management platforms to drive evidence-based communications decisions.
  • Public affairs and public relations budgets — own and allocate at the program portfolio level, applying systems evaluation to maximize return on communications investment across the organization.
  • Organizational culture of communication excellence — foster by defining competency standards, championing innovation and optimism, and modeling socially oriented leadership across the enterprise.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported