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My LER
My LER
  1. Programs
  3. Design and Merchandising

Design and Merchandising

Colorado State University-Fort Collins

Master's DegreeCIP: 19.0905

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

No description available.

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Program Pathways

Credentials this program stacks toward

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

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Locations

Where this program is offered

  • Fort Collins, Colorado

    102 Administration Building, Fort Collins, Colorado, 80523-0100

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Related Programs

Programs related to this one

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Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 13-1161.01

Skills

Active LearningActive ListeningCritical ThinkingSpeakingReading ComprehensionJudgment and Decision MakingComplex Problem SolvingWritingPersuasionNegotiationManagement of Financial ResourcesSocial PerceptivenessMonitoring

Knowledge

Sales and MarketingEnglish LanguageMathematicsCustomer and Personal ServiceAdministration and ManagementCommunications and MediaComputers and Electronics

Abilities

Oral ComprehensionWritten ComprehensionOral ExpressionDeductive ReasoningInductive ReasoningWritten ExpressionFluency of IdeasProblem SensitivitySpeech ClarityInformation OrderingSpeech RecognitionCategory FlexibilityMathematical ReasoningOriginality

Tasks

  • Manage tracking and reporting of search-related activities and provide analyses to marketing executi
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimizatio
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction vol
  • Prepare reports of findings, illustrating data graphically and translating complex findings into wri
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing profess
  • Buy merchandise or commodities for resale to wholesale or retail consumers.
  • Negotiate prices, discount terms, or transportation arrangements with suppliers.
  • Examine, select, order, or purchase merchandise consistent with quality, quantity, specification req
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, m
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, w
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and d

Technology

Analytical or scientific softwareWeb page creation and editing softwareGraphics or photo imaging softwareCustomer relationship management CRM softwareDocument management softwareDevelopment environment softwareWeb platform development softwareData base management system softwareWord processing softwareAccounting softwarePoint of sale POS softwareHuman resources softwareEnterprise resource planning ERP softwareVideo creation and editing software

Tools

Desktop computersDomain name servers DNSPersonal computersTeleconferencing equipmentVideoconferencing equipmentNotebook computersPersonal digital assistants PDAScannersTablet computers10-key calculatorsPoint of sale POS systemsLaser facsimile machinesPhotocopiers

Work Values

AchievementWorking ConditionsSupportIndependenceRecognitionRelationships
Career Pathways

Occupations this program prepares you for

  • Search Marketing Strategists13-1161.01
  • Market Research Analysts and Marketing Specialists13-1161.00
  • Wholesale and Retail Buyers, Except Farm Products13-1022.00
  • Marketing Managers11-2021.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: advanced (Level 4)(based on Master's Degree)

  • Enterprise search marketing strategy — set and champion across the organization by translating C-suite business objectives into integrated SEO and paid search roadmaps.
  • Organizational analytics infrastructure — lead the design and governance of, establishing standards for data collection, reporting integrity, and insight generation at scale.
  • Cross-departmental alignment — drive between marketing, technology, product, and finance teams to embed search performance considerations into enterprise digital investment decisions.
  • Industry-leading KPI methodologies — develop and publish by synthesizing emerging measurement practices, advancing organizational and sector-wide understanding of search marketing effectiveness.
  • Senior marketing executives — advise through regular strategic briefings that connect search channel performance to revenue outcomes, brand health, and competitive positioning.
  • High-performing search marketing teams — build and develop by establishing hiring criteria, capability development programs, and career pathways aligned to business growth.
  • Emerging search technologies and algorithm shifts — evaluate and translate into forward-looking organizational strategy, ensuring sustained competitive advantage across digital channels.
  • Agency or vendor partnerships — negotiate and govern by defining performance standards, contract terms, and accountability frameworks that protect organizational search marketing investments.
  • Thought leadership and innovation culture — cultivate within the marketing function by championing experimentation, continuous learning, and evidence-based optimization at the principal level.
  • Budget allocation decisions at organizational scale — inform and authorize by modeling multi-year search marketing investment scenarios against projected customer acquisition and lifetime value targets.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported