Public Administration | Dakota County Technical College

Skills & Competencies

Skills developed through this program

Auto-populatedfrom O*NET via SOC 27-3031.00

Skills

Active ListeningSpeakingWritingReading ComprehensionSocial PerceptivenessTime ManagementCritical ThinkingCoordination

Knowledge

Communications and MediaEnglish LanguageAdministration and ManagementCustomer and Personal ServiceSales and Marketing

Abilities

Oral ComprehensionOral ExpressionWritten ExpressionSpeech RecognitionSpeech ClarityWritten ComprehensionProblem SensitivityDeductive ReasoningFluency of IdeasOriginality

Tasks

Respond to requests for information from the media or designate an appropriate spokesperson or infor
Plan or direct development or communication of programs to maintain favorable public or stockholder
Post and update content on the company's Web site and social media outlets.

Technology

Word processing softwareDocument management softwareDevelopment environment softwareVideo creation and editing softwareGraphics or photo imaging software

Tools

Computer laser printersDesktop computersLaptop computersMulti-line telephone systemsPersonal computersPhotocopying equipment

Work Values

AchievementIndependenceWorking ConditionsRelationshipsRecognitionSupport

Career Pathways

Occupations this program prepares you for

Auto-populatedfrom O*NET + BLS

Occupations matched to this program, with median wage, top wage, growth, and openings
SOC	Occupation	Method	Wage	Growth	Openings
Match confidence: medium27-3031.00	Public Relations Specialists	title_inference	$69,780 median$129,480 top	+4.78%	1,500

Program Pathways

Credentials this program stacks toward

No program pathways.

What You'll Learn

Key competencies developed through this program

Auto-populatedfrom NSX Competency Framework

Mastery: developing (Level 2)(based on Certificate)

Media responses and spokesperson coordination — manage independently for routine inquiries, applying organizational messaging guidelines in a fast-paced newsroom-facing environment.
Press releases, pitch letters, and media advisories — write and distribute with minimal oversight to promote client products, services, or milestones across targeted outlets.
Social media content calendars and website updates — develop and execute on a recurring basis to maintain consistent and engaging organizational presence.
Public relations programs — assist in planning and communicating initiatives that sustain favorable public and stakeholder perceptions of an organization's agenda.
Community groups, consumer advocates, and employee representatives — build and maintain cooperative relationships through regular outreach in a mid-size organization context.
Business unit managers — confer with on a regular basis to identify emerging trends and stakeholder concerns and to provide communications advice on decisions.
Video creation, photo imaging, and desktop publishing tools — use proficiently to produce multimedia PR assets for campaigns and press materials.
Client and executive representatives — coach in public communication techniques, preparing talking points and conducting practice sessions ahead of media appearances.
Organizational objectives and promotional policies — analyze to draft targeted public relations strategies that shape public opinion within a defined market segment.
Active listening and social perceptiveness — apply during stakeholder meetings to identify unstated concerns and adjust communication approaches accordingly.

Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.