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  1. Programs
  2. Certified Trade Show Marketer (CTSM)

Certified Trade Show Marketer (CTSM)

Exhibitor Group

Certification

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

The CTSM program covers a comprehensive set of knowledge and skills for trade show and corporate event marketers.

Duration

The core curriculum includes 23 required sessions and 7.5 hours of elective sessions for a total 42 hours of classroom study. Candidates typically take 2-3 years to receive their CTSM credentials

Format

Hybrid

Eligibility Calculator

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Program Pathways

Credentials this program stacks toward

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Program Details

Detailed information about this program

Certification is for All Levels of Experience - New To The Industry: CTSM education is designed to provide you with a solid foundation of knowledge, giving those tasked with on-the-job-learning the tools, education and support needed to excel. - Industry Veterans: Expand on your hard-won 5+ years of trade show experience. This option allows you to swap out core education for approved electives,which are labeled CTSM5. - Graduates: As a CTSM graduate you have the unique option of adding onto your core certification 4 different levels of upgrades: Bronze, Silver, Gold and Diamond. Certification is a Three-Step Process: Classroom training. Final exam. Portfolio. We work with you, when you are ready. Take as little or as much time as you need to complete the process. Classroom training consists of 23 required sessions and 7.5 hours of electives. You must apply classroom knowledge to a real life project in order to fulfill graduation requirements. After completing the course curriculum, candidates must pass a comprehensive exam with a score of 75 percent or better. Finally, candidates will build a portfolio that is based on and outlines real life projects for which the candidate has been responsible.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

No locations specified.

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Related Programs

Programs related to this one

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Skills & Competencies

Skills developed through this program

  • Apply measurement and analytics techniques to evaluate trade show and event performance
  • Develop integrated planning and execution strategies for trade show and corporate event programs
  • Align marketing and sales objectives with exhibit and event initiatives to support organizational goals
  • Manage global exhibit marketing requirements across diverse markets and audiences
  • Design exhibit, experience, and event environments that enhance attendee engagement and brand impact
Career Pathways

Occupations this program prepares you for

  • Marketing Managers11-2021.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: developing (Level 2)(based on Certification)

  • Marketing strategies — formulate draft recommendations based on market characteristics, cost factors, and company objectives with moderate oversight.
  • Pricing strategies — develop and propose options that balance firm profitability goals and customer satisfaction using competitive benchmarking data.
  • Marketing campaigns — coordinate execution across advertising and promotion teams, managing timelines and deliverables in a mid-sized organizational environment.
  • Sales forecasting models — apply to evaluate product line profitability and identify emerging market trends with limited supervisory review.
  • Return-on-investment projections — prepare for new product initiatives by analyzing historical expenditure data and financial performance reports.
  • Marketing and sales staff performance — evaluate through structured reviews and provide day-to-day guidance to support individual development goals.
  • Web page creation and data base query software — use routinely to update campaign content, pull audience segmentation data, and monitor digital performance metrics.
  • Stakeholder communications — deliver persuasive oral and written presentations to internal teams and external partners advocating for marketing recommendations.
  • Product development consultations — participate in cross-functional discussions to align packaging, design, and feature decisions with market positioning strategies.
  • Market trend analyses — monitor and synthesize industry publications and competitive intelligence sources to inform quarterly planning decisions.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported