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  1. Programs
  3. Foundations in Marketing

Foundations in Marketing

Fort Lewis College

Short-Term CertificateCIP: 52.1499

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

No description available.

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Program Pathways

Credentials this program stacks toward

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

  • Durango, Colorado

    1000 Rim Drive, Durango, Colorado, 81301-3999

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 25-1011.00

Skills

SpeakingReading ComprehensionActive ListeningCritical ThinkingActive LearningWritingComplex Problem SolvingJudgment and Decision MakingInstructingLearning StrategiesSocial PerceptivenessMonitoringPersuasion

Knowledge

English LanguageAdministration and ManagementMathematicsSales and MarketingCommunications and MediaCustomer and Personal ServiceEducation and TrainingEconomics and AccountingComputers and Electronics

Abilities

Oral ExpressionWritten ComprehensionWritten ExpressionOral ComprehensionDeductive ReasoningInductive ReasoningSpeech ClarityProblem SensitivityFluency of IdeasSpeech RecognitionInformation OrderingNear VisionCategory FlexibilityOriginality

Tasks

  • Prepare and deliver lectures to undergraduate or graduate students on topics such as financial accou
  • Evaluate and grade students' class work, assignments, and papers.
  • Initiate, facilitate, and moderate classroom discussions.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executi
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimizatio
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction vol
  • Prepare reports of findings, illustrating data graphically and translating complex findings into wri
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing profess
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, m
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, w
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and d

Technology

Word processing softwareAnalytical or scientific softwareWeb page creation and editing softwareGraphics or photo imaging softwareDocument management softwareDevelopment environment softwareComputer based training softwareCalendar and scheduling softwareInformation retrieval or search softwareElectronic mail softwareWeb platform development softwareData base management system softwareCustomer relationship management CRM softwareVideo creation and editing software

Tools

Carousel slide projectorsCompact digital camerasCompact disk CD playersComputer data input scannersComputer laser printersComputer projectorsConference telephonesDesktop computersDigital calculatorsDigital video camerasDigital video disk DVD playersHandheld microphonesInteractive whiteboard controllersInteractive whiteboardsLaptop computersDomain name servers DNSPersonal computersTeleconferencing equipmentVideoconferencing equipmentNotebook computersPersonal digital assistants PDAScannersTablet computersLaser facsimile machinesPhotocopiers

Work Values

AchievementIndependenceRecognitionRelationshipsWorking ConditionsSupport
Career Pathways

Occupations this program prepares you for

  • Business Teachers, Postsecondary25-1011.00
  • Search Marketing Strategists13-1161.01
  • Market Research Analysts and Marketing Specialists13-1161.00
  • Marketing Managers11-2021.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: emerging (Level 1)(based on Short-Term Certificate)

  • Undergraduate course lectures — deliver structured presentations on foundational business topics such as introductory accounting or marketing principles under faculty mentorship in a university classroom setting.
  • Course syllabi and handouts — prepare basic instructional materials following departmental templates and guidelines for an assigned undergraduate course.
  • Student assignments and examinations — evaluate and assign grades using established rubrics provided by the supervising faculty member or department.
  • Classroom discussions — initiate and facilitate guided conversations on business case studies with undergraduate students under the guidance of a senior faculty mentor.
  • Student attendance and grade records — maintain accurate documentation in the institution's learning management system in compliance with departmental policies.
  • Current business literature — read and summarize recent journal articles and trade publications to incorporate relevant developments into course preparation.
  • Professional conferences and associations — attend discipline-specific academic events to begin building scholarly networks and awareness of emerging research.
  • Research projects — contribute to faculty-led investigations in a designated business field, assisting with data collection and literature review under direct supervision.
  • Word processing and spreadsheet software — use standard academic productivity tools to draft course materials, record grades, and organize instructional content.
  • Learning management platforms — upload course materials, post announcements, and respond to student inquiries through institutional software such as a university LMS.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported