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  1. Programs
  3. Marketing Management

Marketing Management

Gadsden State Community College

Associate's Degree

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

Marketing Management program prepares students for careers in marketing, sales, and retail management. Coursework includes principles of marketing, consumer behavior, sales, digital marketing, and retail management.

Format

In-Person

Eligibility Calculator

Which aid programs apply to this program?

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Program Pathways

Credentials this program stacks toward

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

  • Alabama

    Alabama

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Related Programs

Programs related to this one

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Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 11-2021.00

Skills

SpeakingCritical ThinkingSocial PerceptivenessActive ListeningReading ComprehensionMonitoringPersuasionService OrientationActive LearningNegotiationCoordinationManagement of Personnel Resources

Knowledge

Sales and MarketingEnglish LanguageAdministration and ManagementCustomer and Personal ServiceCommunications and MediaMathematicsEducation and Training

Abilities

Oral ComprehensionWritten ComprehensionOral ExpressionWritten ExpressionDeductive ReasoningSpeech ClarityProblem SensitivityFluency of IdeasInductive ReasoningOriginalitySpeech RecognitionInformation OrderingNear Vision

Tasks

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, m
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, w
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and d
  • Provide customer service by greeting and assisting customers and responding to customer inquiries an
  • Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in
  • Examine merchandise to ensure that it is correctly priced and displayed and that it functions as adv

Technology

Document management softwareVideo creation and editing softwareGraphics or photo imaging softwareDevelopment environment softwareWeb page creation and editing softwareOperating system softwareCustomer relationship management CRM softwareEnterprise application integration softwareSales and marketing softwareAnalytical or scientific softwareDesktop publishing softwarePoint of sale POS software

Tools

Desktop computersLaser facsimile machinesNotebook computersPersonal computersPersonal digital assistants PDAPhotocopiersScannersTablet computersAdjustable widemouth pliersAdjustable wrenchesBarcode scannersCash registersCredit card processing machinesHammer pliersLaddersLaser printersMagnetic card readersMoney order terminalsPC magnetic card readers

Work Values

Working ConditionsAchievementRelationshipsIndependenceRecognitionSupport
Career Pathways

Occupations this program prepares you for

  • Marketing Managers11-2021.00
  • Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel41-3091.00
  • First-Line Supervisors of Retail Sales Workers41-1011.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: developing (Level 2)(based on Associate's Degree)

  • Marketing strategies — formulate draft recommendations based on market characteristics, cost factors, and company objectives with moderate oversight.
  • Pricing strategies — develop and propose options that balance firm profitability goals and customer satisfaction using competitive benchmarking data.
  • Marketing campaigns — coordinate execution across advertising and promotion teams, managing timelines and deliverables in a mid-sized organizational environment.
  • Sales forecasting models — apply to evaluate product line profitability and identify emerging market trends with limited supervisory review.
  • Return-on-investment projections — prepare for new product initiatives by analyzing historical expenditure data and financial performance reports.
  • Marketing and sales staff performance — evaluate through structured reviews and provide day-to-day guidance to support individual development goals.
  • Web page creation and data base query software — use routinely to update campaign content, pull audience segmentation data, and monitor digital performance metrics.
  • Stakeholder communications — deliver persuasive oral and written presentations to internal teams and external partners advocating for marketing recommendations.
  • Product development consultations — participate in cross-functional discussions to align packaging, design, and feature decisions with market positioning strategies.
  • Market trend analyses — monitor and synthesize industry publications and competitive intelligence sources to inform quarterly planning decisions.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Auto-populated·from Scorecard + DOL
Completion Rate
40%
Placement Rate
35%