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  1. Programs
  3. Fundamentals of Digital Marketing

Fundamentals of Digital Marketing

Google Digital Garage

Certificate

Provided by: Google

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

26-module, IAB-accredited course covering SEO, analytics, social media, and e-commerce. Free certificate upon completion.

Cost

FREEShow moreShow less

Format

Online

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Program Pathways

Credentials this program stacks toward

No program pathways.

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

Locations

Where this program is offered

No locations specified.

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

  • SEO
  • analytics
  • social media
  • e-commerce
Career Pathways

Occupations this program prepares you for

Auto-populated·from O*NET + BLS
Occupations matched to this program, with median wage, top wage, growth, and openings
SOCOccupationMethodWageGrowthOpenings
Match confidence: medium11-2021.00Marketing Managerstitle_inference$161,030 median+6.56%2,670
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: developing (Level 2)(based on Certificate)

  • Marketing strategies — formulate draft recommendations based on market characteristics, cost factors, and company objectives with moderate oversight.
  • Pricing strategies — develop and propose options that balance firm profitability goals and customer satisfaction using competitive benchmarking data.
  • Marketing campaigns — coordinate execution across advertising and promotion teams, managing timelines and deliverables in a mid-sized organizational environment.
  • Sales forecasting models — apply to evaluate product line profitability and identify emerging market trends with limited supervisory review.
  • Return-on-investment projections — prepare for new product initiatives by analyzing historical expenditure data and financial performance reports.
  • Marketing and sales staff performance — evaluate through structured reviews and provide day-to-day guidance to support individual development goals.
  • Web page creation and data base query software — use routinely to update campaign content, pull audience segmentation data, and monitor digital performance metrics.
  • Stakeholder communications — deliver persuasive oral and written presentations to internal teams and external partners advocating for marketing recommendations.
  • Product development consultations — participate in cross-functional discussions to align packaging, design, and feature decisions with market positioning strategies.
  • Market trend analyses — monitor and synthesize industry publications and competitive intelligence sources to inform quarterly planning decisions.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported