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  1. Programs
  3. MARKETING ESSENTIALS FOR BUSINESS SUCCESS

MARKETING ESSENTIALS FOR BUSINESS SUCCESS

Oklahoma State University-Main Campus

CertificateCIP: 52.1908

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

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Program Pathways

Credentials this program stacks toward

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

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Locations

Where this program is offered

  • Stillwater, Oklahoma

    107 Whitehurst, Stillwater, Oklahoma, 74078-1015

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Related Programs

Programs related to this one

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Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 41-3031.00

Skills

Active ListeningCritical ThinkingJudgment and Decision MakingReading ComprehensionSpeakingActive LearningComplex Problem SolvingWritingMonitoringPersuasion

Knowledge

English LanguageMathematicsSales and MarketingCustomer and Personal ServiceEconomics and AccountingComputers and ElectronicsCommunications and MediaAdministration and Management

Abilities

Oral ComprehensionOral ExpressionDeductive ReasoningWritten ComprehensionWritten ExpressionInductive ReasoningInformation OrderingSpeech ClarityProblem SensitivitySpeech RecognitionFluency of IdeasCategory Flexibility

Tasks

  • Make bids or offers to buy or sell securities.
  • Monitor markets or positions.
  • Agree on buying or selling prices at optimal levels for clients.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executi
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimizatio
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction vol
  • Prepare reports of findings, illustrating data graphically and translating complex findings into wri
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing profess

Technology

Customer relationship management CRM softwareAnalytical or scientific softwareDesktop communications softwareFinancial analysis softwareObject or component oriented development softwareTransaction server softwareWeb page creation and editing softwareGraphics or photo imaging softwareWeb platform development softwareData base management system softwareWord processing softwareDocument management softwareDevelopment environment software

Tools

10-key calculatorsComputer data input scannersDesktop computersLaptop computersLaser facsimile machinesMobile computing devicesMulti-line telephone systemsNotebook computersPersonal computersPhotocopying equipmentTablet computersDomain name servers DNSTeleconferencing equipmentVideoconferencing equipmentPersonal digital assistants PDAScanners

Work Values

AchievementWorking ConditionsIndependenceRelationshipsRecognitionSupport
Career Pathways

Occupations this program prepares you for

  • Securities, Commodities, and Financial Services Sales Agents41-3031.00
  • Search Marketing Strategists13-1161.01
  • Market Research Analysts and Marketing Specialists13-1161.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: developing (Level 2)(based on Certificate)

  • Buy and sell orders — execute client-directed transactions across stocks, bonds, and foreign currencies with reduced oversight on an active trading desk.
  • Market conditions — monitor multiple asset classes simultaneously using financial analysis software and flag developing risks to the client portfolio.
  • Client interviews — conduct independent discovery sessions to assess financial objectives, cash flow, liabilities, and tax status with moderate complexity clients.
  • Negotiated pricing — agree on buying or selling prices at levels favorable to clients by applying current market knowledge and basic negotiation skills.
  • Trade confirmations and records — verify and reconcile transaction data in database systems to ensure accuracy and regulatory compliance after each trading session.
  • Sales presentations — prepare and deliver clear written and oral communications explaining investment options to retail or institutional clients using relevant financial data.
  • Position reporting — produce timely and complete reports of all trading positions and results for compliance and management review in a regulated brokerage environment.
  • Client relationship management — maintain ongoing client contact through electronic mail and CRM tools, proactively addressing routine account inquiries and service needs.
  • Risk signals — apply critical thinking to evaluate market indicators and identify emerging threats or opportunities affecting client portfolios in familiar asset classes.
  • Time-sensitive order processing — prioritize and complete multiple sales order tickets accurately under moderate time pressure on a fast-paced trading floor.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Auto-populated·from Scorecard + DOL
Completion Rate
100%
Placement Rate
48%