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  1. Programs
  3. Digital marketer

Digital marketer

OpenClassrooms

Course

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

No description available.

Format

Hybrid

Eligibility Calculator

Which aid programs apply to this program?

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Program Pathways

Credentials this program stacks toward

No program pathways.

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

  • Alabama

    Alabama

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 13-1161.00

Skills

WritingCritical ThinkingReading ComprehensionSpeakingActive ListeningComplex Problem SolvingJudgment and Decision MakingActive LearningSocial PerceptivenessTime ManagementCoordination

Knowledge

English LanguageCustomer and Personal ServiceSales and MarketingAdministration and ManagementMathematicsCommunications and Media

Abilities

Oral ComprehensionWritten ComprehensionOral ExpressionWritten ExpressionFluency of IdeasDeductive ReasoningSpeech ClarityInductive ReasoningInformation OrderingCategory FlexibilitySpeech RecognitionProblem SensitivityOriginality

Tasks

  • Prepare reports of findings, illustrating data graphically and translating complex findings into wri
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing profess
  • Respond to requests for information from the media or designate an appropriate spokesperson or infor
  • Plan or direct development or communication of programs to maintain favorable public or stockholder
  • Post and update content on the company's Web site and social media outlets.

Technology

Word processing softwareDocument management softwareDevelopment environment softwareAnalytical or scientific softwareCustomer relationship management CRM softwareVideo creation and editing softwareGraphics or photo imaging software

Tools

Desktop computersNotebook computersPersonal computersPersonal digital assistants PDAScannersTablet computersComputer laser printersLaptop computersMulti-line telephone systemsPhotocopying equipment

Work Values

AchievementWorking ConditionsSupportIndependenceRecognitionRelationships
Career Pathways

Occupations this program prepares you for

  • Market Research Analysts and Marketing Specialists13-1161.00
  • Public Relations Specialists27-3031.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: emerging (Level 1)(based on Course)

  • Survey instruments and data collection templates — design and distribute under supervisor guidance to gather baseline consumer opinion data for a defined market segment.
  • Customer demographic datasets — compile and organize using spreadsheet software following established protocols on an entry-level research project.
  • Research findings and summary tables — translate into clear written paragraphs under direction to support a marketing team's preliminary report.
  • CRM software and data entry procedures — apply to record customer satisfaction responses accurately within a structured client engagement workflow.
  • Existing secondary data sources — locate and retrieve following team-defined criteria to support market positioning analysis for a product line.
  • Basic statistical outputs and cross-tabulations — interpret with supervisor review to identify initial patterns in consumer preference surveys.
  • Marketing effectiveness metrics — monitor and log from campaign dashboards under guidance to track performance against predefined benchmarks.
  • Word processing and desktop publishing tools — use to format research summaries and client-facing documents to organizational standards.
  • Sales and marketing trend reports — read and summarize with comprehension to contribute background knowledge to team strategy discussions.
  • Research methodology options — compare and present pros and cons under direction when selecting data collection approaches for a new study.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported