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  1. Programs
  3. ITIL 4 Strategist: Direct, Plan and Improve

ITIL 4 Strategist: Direct, Plan and Improve

PeopleCert (AXELOS)

Certification

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

Learn to optimise workflows, manage organisational change and align business and IT strategies, while promoting collaboration and continuous improvement.

Cost

$1,003.00Show moreShow less

Format

Online

Eligibility Calculator

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Program Pathways

Credentials this program stacks toward

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Program Details

Detailed information about this program

Popular among professionals who have advanced to roles such as: - IT manager: development - T manager: operations - IT Leader - Transformation manager - IT service manager Exam 40 questions Multiple choice Duration: 90 minutes Closed book Minimum required score to pass: 70%

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

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Related Programs

Programs related to this one

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Skills & Competencies

Skills developed through this program

  • Understand the key concepts of ITIL 4: Direct, Plan, and Improve
  • Learn the importance of value, outcomes, costs and risks
  • Establish effective governance structures and ensure compliance with relevant regulations, standards and policies
  • Define, select and use Key Performance Indicators to assess the performance and effectiveness of IT services and processes
  • Explore the concepts and practices of continual improvement using feedback and data
  • Gain understanding of IT service risk management to avoid disruptions and losses
Career Pathways

Occupations this program prepares you for

  • Search Marketing Strategists13-1161.01
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: developing (Level 2)(based on Certification)

  • Web metrics reports — compile and interpret including visits, page views, and cost-per-click data to deliver monthly performance analyses to marketing stakeholders.
  • Digital assets including text, images, and multimedia — optimize for SEO and cross-device usability by applying established best-practice frameworks with minimal oversight.
  • Keyword strategy — develop and refine by analyzing search engine patterns to direct content placement across client or organizational websites.
  • Campaign KPIs — select and track appropriate indicators aligned to client objectives, producing clear written summaries for marketing executives.
  • Analytics platform configurations — set up and adjust goal tracking and event monitoring to capture accurate visitor behavior data across digital properties.
  • Online marketing strategy — contribute to development and implementation by preparing channel-specific recommendations based on search performance data.
  • Web architecture consultations — coordinate with developers to communicate SEO requirements for server configuration and URL structure improvements.
  • Business intelligence software — use routinely to identify traffic trends and anomalies, translating findings into actionable optimization recommendations.
  • Paid search campaigns — manage keyword bids and ad copy iterations by applying data-driven adjustments in a fast-paced agency or in-house environment.
  • Stakeholder presentations — prepare and deliver search performance updates using clear verbal and written communication tailored to non-technical marketing audiences.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported