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  1. Programs
  3. B.S. in Retail Management

B.S. in Retail Management

Purdue University-Main Campus

Bachelor's DegreeCIP: 19.0203

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

No description available.

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Program Pathways

Credentials this program stacks toward

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

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Locations

Where this program is offered

  • West Lafayette, Indiana

    Hovde Hall of Administration, West Lafayette, Indiana, 47907-2040

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 41-1011.00

Skills

Active ListeningSpeakingCritical ThinkingReading ComprehensionJudgment and Decision MakingMonitoringSocial PerceptivenessWritingComplex Problem SolvingActive LearningManagement of Personnel ResourcesService OrientationCoordinationInstructingNegotiationPersuasion

Knowledge

English LanguageCustomer and Personal ServiceSales and MarketingAdministration and ManagementEducation and TrainingCommunications and MediaMathematicsFood ProductionBiologyComputers and ElectronicsPersonnel and Human Resources

Abilities

Oral ComprehensionOral ExpressionDeductive ReasoningWritten ComprehensionWritten ExpressionProblem SensitivityInductive ReasoningSpeech ClarityInformation OrderingFluency of IdeasSpeech RecognitionOriginalityNear VisionCategory Flexibility

Tasks

  • Provide customer service by greeting and assisting customers and responding to customer inquiries an
  • Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in
  • Examine merchandise to ensure that it is correctly priced and displayed and that it functions as adv
  • Advise farmers and demonstrate techniques in areas such as feeding and health maintenance of livesto
  • Conduct classes or deliver lectures on subjects such as nutrition, home management, and farming tech
  • Collaborate with producers to diagnose and prevent management and production problems.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executi
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimizatio
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction vol
  • Prepare reports of findings, illustrating data graphically and translating complex findings into wri
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing profess
  • Oversee regional and local sales managers and their staffs.
  • Resolve customer complaints regarding sales and service.
  • Monitor customer preferences to determine focus of sales efforts.
  • Coach staff on sales tactics.
  • Establish and monitor staff's sales goals.
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, m
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, w
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and d

Technology

Graphics or photo imaging softwareDocument management softwareWeb page creation and editing softwareDevelopment environment softwareVideo creation and editing softwareAnalytical or scientific softwareCustomer relationship management CRM softwareDesktop publishing softwarePoint of sale POS softwareGeographic information systemMulti-media educational softwareEnterprise resource planning ERP softwareWeb platform development softwareData base management system softwareWord processing softwareData base user interface and query software

Tools

Adjustable widemouth pliersAdjustable wrenchesBarcode scannersCash registersCredit card processing machinesDesktop computersHammer pliersLaddersLaser facsimile machinesLaser printersMagnetic card readersMoney order terminalsPC magnetic card readersPersonal computersPersonal digital assistants PDADigital camerasLaptop computersOverhead display projectorsDomain name servers DNSTeleconferencing equipmentVideoconferencing equipmentNotebook computersScannersTablet computersPhotocopiers

Work Values

IndependenceRelationshipsWorking ConditionsSupportAchievementRecognition
Career Pathways

Occupations this program prepares you for

  • First-Line Supervisors of Retail Sales Workers41-1011.00
  • Farm and Home Management Educators25-9021.00
  • Search Marketing Strategists13-1161.01
  • Market Research Analysts and Marketing Specialists13-1161.00
  • Sales Managers11-2022.00
  • Marketing Managers11-2021.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: proficient (Level 3)(based on Bachelor's Degree)

  • Full-shift supervision — direct and oversee all sales, inventory, and customer service activities autonomously across an entire retail store shift.
  • Complex customer conflict resolution — negotiate and resolve escalated complaints independently, applying persuasion and critical thinking to protect customer retention.
  • Staff performance evaluation — assess individual associate strengths and development areas, delivering structured feedback within a retail personnel management process.
  • Merchandise compliance audits — conduct thorough floor audits to confirm all products are correctly displayed, priced, and performing as advertised across every department.
  • Sales trend analysis — interpret POS data and sales reports to identify performance gaps and adjust floor strategies without management prompting.
  • Instructional coaching sessions — lead group or one-on-one instruction sessions that develop staff competency in handling non-routine and high-stakes sales scenarios.
  • Inventory integrity management — oversee cycle counts, reconcile variances, and submit accurate purchase and requisition records through the store's database interface.
  • Operational problem solving — apply systems analysis to diagnose recurring workflow bottlenecks—such as checkout congestion or stockout patterns—and implement corrective actions.
  • Cross-functional coordination — align sales floor activities with receiving, loss prevention, and back-office teams to ensure seamless store operations.
  • Human resources compliance — handle routine personnel matters including attendance tracking, corrective documentation, and HR software entries within company policy guidelines.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported