Advertising | San Jose State University

Skills & Competencies

Skills developed through this program

Auto-populatedfrom O*NET via SOC 11-2011.00

Skills

Active ListeningSocial PerceptivenessSpeakingCritical ThinkingWritingJudgment and Decision MakingReading ComprehensionCoordination

Knowledge

Sales and MarketingEnglish LanguageCommunications and MediaCustomer and Personal ServiceAdministration and Management

Abilities

Oral ExpressionOral ComprehensionWritten ComprehensionSpeech ClarityWritten ExpressionDeductive ReasoningSpeech RecognitionFluency of IdeasOriginalityNear Vision

Tasks

Plan and prepare advertising and promotional material to increase sales of products or services, wor
Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material
Confer with department heads or staff to discuss topics such as contracts, selection of advertising

Technology

Business intelligence and data analysis softwareDocument management softwareVideo creation and editing softwareGraphics or photo imaging softwareWeb page creation and editing software

Tools

Computer data input scannersDesktop computersHandheld computersLaptop computersLaser facsimile machinesMulti-line telephone systemsNotebook computersPersonal computersPersonal digital assistants PDAPhotocopying equipmentScannersTablet computers

Work Values

AchievementWorking ConditionsRecognitionIndependenceRelationshipsSupport

Career Pathways

Occupations this program prepares you for

Auto-populatedfrom O*NET + BLS

Occupations matched to this program, with median wage, top wage, growth, and openings
SOC	Occupation	Method	Wage	Growth	Openings
Match confidence: medium11-2011.00	Advertising and Promotions Managers	title_inference	—	—	—

Program Pathways

Credentials this program stacks toward

No program pathways.

What You'll Learn

Key competencies developed through this program

Auto-populatedfrom NSX Competency Framework

Mastery: proficient (Level 3)(based on Bachelor's Degree)

Comprehensive advertising and promotional strategies — plan, develop, and execute autonomously across multiple product lines by synthesizing market research, competitive analysis, and organizational goals.
Advertising policies and organizational standards — formulate and enforce across all campaign phases, ensuring consistent brand expression in complex, multi-channel environments.
Non-routine creative and contractual challenges — resolve independently by applying complex problem solving and deductive reasoning during high-stakes negotiations with media partners and agencies.
Campaign budgets and financial projections — prepare and defend before executive leadership, incorporating detailed cost modeling and return-on-investment analysis for large-scale programs.
Full campaign teams — direct, motivate, and monitor across all disciplines — creative, media, analytics, and finance — guiding performance toward strategic campaign objectives.
Media dissemination plans — coordinate and optimize across broadcast, digital, print, and out-of-home channels, adapting in real time to audience performance metrics and market shifts.
Analytical and scientific software — leverage to conduct systems evaluation of campaign effectiveness, translating data insights into actionable strategy adjustments for ongoing programs.
Interdepartmental contract negotiations and media agreements — lead by applying advanced judgment, persuasion skills, and deep knowledge of advertising law and industry practices.
Promotional content across formats — write, edit, and finalize at a senior level, ensuring oral expression, written clarity, and originality meet the highest professional standards.
Systems analysis of marketing and sales pipelines — perform to identify upstream inefficiencies and recommend structural improvements that elevate overall advertising program performance.

Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.