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Equips students to understand customers and the complex market system in which organizations operate, developing analytical and decision-making skills that p…

Courses in this major provide an understanding of professional practices and techniques applied in the major areas of digital marketing management, with conc…

The B.S.B.A. in Marketing prepares students to adopt a market orientation as a guiding management philosophy, with specializations in Comprehensive Marketing…

Covers a highly diverse discipline including advertising and promotional management, personal selling and sales management, retail management, marketing rese…

Designed for students planning a career in sales, advertising, consumer relations, marketing management, retailing, small business operations, or internation…

Study of consumer behavior, branding, sales, and marketing strategy.

Prepares students for marketing careers including brand management, advertising, and digital marketing by teaching the process of creating, communicating, an…

The marketing accelerated cohort degree focuses on developing the knowledge, skills, and abilities needed to perform successfully in the industry. Using a mi…