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  1. Programs
  3. JOURNALISM AND MEDIA STUDIES

JOURNALISM AND MEDIA STUDIES

University of Alabama

Master's DegreeCIP: 09.0499

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

No description available.

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Program Pathways

Credentials this program stacks toward

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

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Financial Aid

Eligible funding programs

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Scholarships

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Locations

Where this program is offered

  • Tuscaloosa, Alabama

    Box 870100 Tuscaloosa, Tuscaloosa, Alabama, 35487-0100

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Related Programs

Programs related to this one

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Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 27-3023.00

Skills

SpeakingReading ComprehensionWritingActive ListeningCritical ThinkingSocial PerceptivenessTime ManagementCoordinationInstructingActive LearningLearning Strategies

Knowledge

English LanguageCommunications and MediaComputers and ElectronicsLaw and GovernmentTelecommunicationsEducation and TrainingPsychology

Abilities

Oral ExpressionOral ComprehensionWritten ExpressionSpeech ClarityWritten ComprehensionSpeech RecognitionNear VisionProblem SensitivityInductive ReasoningInformation OrderingDeductive Reasoning

Tasks

  • Write commentaries, columns, or scripts, using computers.
  • Coordinate and serve as an anchor on news broadcast programs.
  • Examine news items of local, national, and international significance to determine topics to address
  • Evaluate and grade students' class work, assignments, and papers.
  • Initiate, facilitate, and moderate classroom discussions.
  • Compile, administer, and grade examinations, or assign this work to others.

Technology

Video creation and editing softwareDesktop publishing softwareGraphics or photo imaging softwareMusic or sound editing softwareProject management softwareDocument management software

Tools

Communication headphonesCompact digital camerasDesktop computersDigital audio recordersDigital audio workstationsEditing consolesFlash disksHigh definition HD video camerasLaptop computersLaser facsimile machinesMicrophonesMobile broadcast unitsMulti-line telephone systemsPersonal computersSatellite phonesAudio compressorsAudio mixersAudio monitorsAudio speakersBroadcast camerasBroadcast mixing boardsCarousel slide projectorsChannel frequency tunersCompact disk CD playersComputer data input scannersComputer laser printersComputer projectorsConference telephones

Work Values

AchievementRecognitionIndependenceRelationshipsWorking ConditionsSupport
Career Pathways

Occupations this program prepares you for

  • News Analysts, Reporters, and Journalists27-3023.00
  • Communications Teachers, Postsecondary25-1122.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: advanced (Level 4)(based on Master's Degree)

  • Editorial strategy and story selection criteria — establish for an entire news operation, aligning coverage priorities with audience, mission, and public-interest standards.
  • Emerging journalists and mid-level reporters — mentor and coach in reporting technique, ethical judgment, and multimedia storytelling across a full department.
  • Organizational standards for accuracy, sourcing, and legal compliance — define, communicate, and enforce across editorial and production teams.
  • Broadcast news program direction — oversee as senior anchor or executive producer, setting tone, pacing, and segment mix for live daily programming.
  • Cross-platform content strategy including web, social, video, and print — design and lead at scale to maximize audience reach and journalistic impact.
  • Industry-wide ethical debates and press freedom issues — contribute to through published analysis, public advocacy, and participation in professional standards bodies.
  • Investigative journalism units — build and sustain by securing resources, protecting editorial independence, and championing high-risk accountability reporting.
  • Partnerships with wire services, freelancers, and technology vendors — negotiate and manage to expand organizational capacity and geographic coverage.
  • Audience analytics and geographic information systems — leverage at the strategic level to inform editorial positioning and resource allocation decisions.
  • Crisis and breaking-news response protocols — architect for the organization, ensuring coordinated, accurate, and ethically grounded coverage under high-pressure conditions.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported