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My LER
  1. Programs
  3. SPORT MEDIA

SPORT MEDIA

University of Charleston

Bachelor's DegreeCIP: 09.0906

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

No description available.

Dates

Since May 2019

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Program Pathways

Credentials this program stacks toward

No program pathways.

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

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Related Programs

Programs related to this one

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Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 27-3031.00

Skills

Active ListeningSpeakingReading ComprehensionCritical ThinkingWritingSocial PerceptivenessTime ManagementCoordinationActive LearningJudgment and Decision MakingInstructingLearning StrategiesPersuasionNegotiation

Knowledge

English LanguageCommunications and MediaComputers and ElectronicsAdministration and ManagementCustomer and Personal ServiceSales and MarketingTelecommunicationsLaw and GovernmentEducation and TrainingPsychologyFine Arts

Abilities

Oral ComprehensionOral ExpressionWritten ExpressionSpeech RecognitionSpeech ClarityWritten ComprehensionProblem SensitivityDeductive ReasoningNear VisionInductive ReasoningFluency of IdeasOriginalityInformation OrderingSelective Attention

Tasks

  • Respond to requests for information from the media or designate an appropriate spokesperson or infor
  • Plan or direct development or communication of programs to maintain favorable public or stockholder
  • Post and update content on the company's Web site and social media outlets.
  • Write commentaries, columns, or scripts, using computers.
  • Coordinate and serve as an anchor on news broadcast programs.
  • Examine news items of local, national, and international significance to determine topics to address
  • Read news flashes to inform audiences of important events.
  • Announce musical selections, station breaks, commercials, or public service information, and accept
  • Operate control consoles.
  • Work with creative directors to develop design solutions.
  • Present final layouts to clients for approval.
  • Manage own accounts and projects, working within budget and scheduling requirements.
  • Evaluate and grade students' class work, assignments, and papers.
  • Initiate, facilitate, and moderate classroom discussions.
  • Compile, administer, and grade examinations, or assign this work to others.
  • Collect fees, commissions, or other payments, according to contract terms.
  • Send samples of clients' work and other promotional material to potential employers to obtain auditi
  • Keep informed of industry trends and deals.

Technology

Video creation and editing softwareGraphics or photo imaging softwareDocument management softwareDesktop publishing softwareMusic or sound editing softwareWord processing softwareData base user interface and query softwareDevelopment environment softwareProject management softwareEnterprise resource planning ERP softwareEnterprise application integration softwareWeb platform development softwareOperating system softwareCustomer relationship management CRM software

Tools

Computer laser printersDesktop computersLaptop computersMulti-line telephone systemsPersonal computersPhotocopying equipmentCommunication headphonesCompact digital camerasDigital audio recordersDigital audio workstationsEditing consolesFlash disksHigh definition HD video camerasLaser facsimile machinesMicrophonesMobile broadcast unitsSatellite phonesAudio control consolesAudio playback equipmentCompact disk CD playersEarpiecesHeadset microphonesHeadsetsMicrophone standsMixing desksRecord turntablesSmart phonesAudio compressorsAudio mixersAudio monitors

Work Values

AchievementIndependenceWorking ConditionsRelationshipsRecognitionSupport
Career Pathways

Occupations this program prepares you for

  • Public Relations Specialists27-3031.00
  • News Analysts, Reporters, and Journalists27-3023.00
  • Broadcast Announcers and Radio Disc Jockeys27-3011.00
  • Entertainers and Performers, Sports and Related Workers, All Other27-2099.00
  • Communications Teachers, Postsecondary25-1122.00
  • Agents and Business Managers of Artists, Performers, and Athletes13-1011.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: proficient (Level 3)(based on Bachelor's Degree)

  • Comprehensive public relations programs — plan and direct end-to-end across multiple audiences to build and protect favorable organizational or client reputation in competitive environments.
  • Complex or sensitive media inquiries — respond to or designate the most appropriate spokesperson autonomously, managing risk and messaging precision in high-visibility situations.
  • Non-routine crisis communications materials — develop and deploy rapidly, integrating cross-channel messaging across web, social, and traditional media platforms.
  • Multi-stakeholder relationship networks — cultivate and sustain across community, consumer, investor, and public interest groups to advance long-term organizational goals.
  • Executive and client leadership teams — advise on business decisions with reputational implications, synthesizing stakeholder intelligence and competitive landscape analysis.
  • Public relations strategies — design from organizational objectives and market research, applying systems analysis to forecast how messaging will influence public opinion.
  • Senior leaders and subject-matter experts — coach extensively in media engagement, crisis response, and employee communications using tailored, evidence-based techniques.
  • Persuasion and negotiation skills — apply in high-stakes media negotiations, partnership discussions, and community relations initiatives to achieve favorable coverage and outcomes.
  • Campaign performance and systems evaluation — conduct using analytics platforms to measure PR program effectiveness and redirect resources toward highest-impact activities.
  • Emerging digital and content tools — evaluate and integrate proactively, including web page editing and multimedia software, to keep organizational communications at the leading edge.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported