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My LER
My LER
  1. Programs
  3. Digital Arts/ Digital Media

Digital Arts/ Digital Media

University of Florida

Master's DegreeCIP: 50.0102

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

No description available.

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Program Pathways

Credentials this program stacks toward

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

  • Gainesville, Florida

    Tigert Hall, Gainesville, Florida, 32611

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Related Programs

Programs related to this one

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Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 27-4021.00

Skills

Active ListeningSpeakingReading ComprehensionCritical ThinkingWritingJudgment and Decision MakingMonitoringComplex Problem SolvingActive LearningTime ManagementSocial PerceptivenessService OrientationCoordinationInstructingLearning Strategies

Knowledge

Communications and MediaComputers and ElectronicsEnglish LanguageCustomer and Personal ServiceDesignFine ArtsAdministration and ManagementSales and MarketingEducation and TrainingPsychology

Abilities

Near VisionOral ExpressionOriginalityOral ComprehensionWritten ComprehensionVisual Color DiscriminationFluency of IdeasVisualizationProblem SensitivityWritten ExpressionDeductive ReasoningSpeech RecognitionFar VisionInformation OrderingSpeech ClarityInductive Reasoning

Tasks

  • Adjust apertures, shutter speeds, and camera focus according to a combination of factors, such as li
  • Create artificial light, using flashes and reflectors.
  • Determine desired images and picture composition, selecting and adjusting subjects, equipment, and l
  • Engage in research to learn technological developments and techniques or to develop new photographic procedures and materials.
  • Operate drones to capture aerial photographs and videos, following all regulatory guidelines.
  • Key information into computer equipment to create layouts for client or supervisor.
  • Review final layouts and suggest improvements, as needed.
  • Determine size and arrangement of illustrative material and copy, and select style and size of type.
  • Work with creative directors to develop design solutions.
  • Present final layouts to clients for approval.
  • Manage own accounts and projects, working within budget and scheduling requirements.
  • Design complex graphics and animation, using independent judgment, creativity, and computer equipmen
  • Create basic designs, drawings, and illustrations for product labels, cartons, direct mail, or telev
  • Participate in design and production of multimedia campaigns, handling budgeting and scheduling, and
  • Explain and demonstrate artistic techniques.
  • Evaluate and grade students' class work, performances, projects, assignments, and papers.
  • Prepare students for performances, exams, or assessments.
  • Direct theater productions.
  • Mentor students.

Technology

Document management softwareVideo creation and editing softwareGraphics or photo imaging softwareDevelopment environment softwareWeb page creation and editing softwareDesktop publishing softwareWeb platform development softwareOperating system softwareMusic or sound editing software

Tools

Board reflectorsBubble machinesCamera cleaning brushesCamera flash attachmentsCamera positioning tripodsComputer inkjet printersComputer laser printersContact print framesDarkroom thermometersDarkroom timersDigital pensDigital photo printersDigital still camerasDimmersDye sublimation printers35 millimeter camerasComputer scannersDesktop computersDigital camerasGraphics tabletsLaptop computersPersonal computersPhotocopying equipmentWide format printersDigital paperPanoramic digital camerasDigital video camerasSketching pencilsTablet computersAnalog to digital audio converters

Work Values

IndependenceRelationshipsAchievementRecognitionWorking ConditionsSupport
Career Pathways

Occupations this program prepares you for

  • Photographers27-4021.00
  • Graphic Designers27-1024.00
  • Artists and Related Workers, All Other27-1019.00
  • Special Effects Artists and Animators27-1014.00
  • Art Directors27-1011.00
  • Art, Drama, and Music Teachers, Postsecondary25-1121.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: advanced (Level 4)(based on Master's Degree)

  • Studio or agency photography standards — define technical and creative benchmarks that govern image quality, branding, and client experience across an entire organization or practice.
  • Junior and mid-level photographer development — mentor emerging talent by designing structured feedback sessions, critique frameworks, and growth plans aligned to professional milestones.
  • Strategic business direction — integrate sales, marketing, and accounting software data to set pricing structures, service offerings, and revenue targets for a photography enterprise.
  • Cross-functional creative leadership — collaborate with art directors, designers, and production teams to align photographic vision with broader campaign or publication goals at an organizational scale.
  • Organizational workflow architecture — engineer and implement department-wide asset management, database, and document management systems that support multi-photographer studios or media companies.
  • Innovation culture — champion experimentation with new imaging technologies, lighting methodologies, and post-production pipelines, fostering a team environment that rewards creative risk-taking.
  • Brand and market positioning — lead the development of a distinctive visual identity and marketing strategy that differentiates a photography practice in a competitive regional or national market.
  • High-stakes client relationship management — negotiate contracts, resolve escalated disputes, and maintain long-term partnerships with corporate or editorial clients requiring consistent photographic output.
  • Industry thought leadership — represent the organization at professional associations, publish editorial or educational content, and contribute to evolving standards in photographic practice.
  • Organizational resilience and adaptability — anticipate shifts in media consumption, technology, and market demand, and redirect team resources and competencies to sustain long-term business viability.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Auto-populated·from Scorecard + DOL
Completion Rate
58%
Placement Rate
64%