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My LER
My LER
  1. Programs
  3. Digital Marketing

Digital Marketing

University of West Florida

Short-Term CertificateAcademic

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

The Digital Marketing Certificate was developed in response to industry demand, enabling students to earn additional credentials in digital marketing.

Credits

12 credits

Format

In-Person

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Program Pathways

Credentials this program stacks toward

No program pathways.

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

Visit Program Website
Locations

Where this program is offered

  • Florida

    Florida

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 11-2021.00

Skills

Reading ComprehensionSpeakingCritical ThinkingActive LearningSocial PerceptivenessActive ListeningMonitoringPersuasion

Knowledge

Sales and MarketingEnglish LanguageAdministration and ManagementCustomer and Personal ServiceCommunications and Media

Abilities

Oral ComprehensionWritten ComprehensionOral ExpressionWritten ExpressionDeductive ReasoningFluency of IdeasInductive ReasoningSpeech ClarityOriginalityProblem Sensitivity

Tasks

  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, m
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, w
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and d

Technology

Document management softwareDevelopment environment softwareVideo creation and editing softwareGraphics or photo imaging softwareWeb page creation and editing software

Tools

Desktop computersLaser facsimile machinesNotebook computersPersonal computersPersonal digital assistants PDAPhotocopiersScannersTablet computers

Work Values

Working ConditionsAchievementRelationshipsIndependenceRecognitionSupport
Career Pathways

Occupations this program prepares you for

Auto-populated·from O*NET + BLS
Occupations matched to this program, with median wage, top wage, growth, and openings
SOCOccupationMethodWageGrowthOpenings
Match confidence: medium11-2021.00Marketing Managerstitle_inference$161,030 median+6.56%2,670
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: emerging (Level 1)(based on Short-Term Certificate)

  • Marketing strategy components — identify and document under supervisor guidance using established frameworks tied to organizational objectives and market data.
  • Product and service offering lists — compile and format accurately using internal product documentation and CRM databases.
  • Market research reports — read, summarize, and extract relevant findings to support team-level planning activities.
  • Presentation software and desktop publishing tools — use to prepare draft marketing materials and internal briefing decks under direction.
  • Sales and marketing terminology — apply correctly in written and verbal communications within cross-functional team meetings.
  • Customer satisfaction data — gather and organize from survey tools and databases to assist in pricing and product strategy discussions.
  • Marketing activities calendar — track and monitor assigned tasks and deadlines using project management tools in a team environment.
  • Product specifications such as design, color, and packaging — document stakeholder input from product development meetings for manager review.
  • Basic financial data including budgets and expenditure reports — compile and reconcile under supervision to support marketing planning cycles.
  • Graphics and photo imaging software — use to assist in producing visual assets aligned with brand standards under creative direction.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Auto-populated·from Scorecard + DOL
Completion Rate
80%
Placement Rate
Not reported