LER.me

Make All Learning Count.

Get Connected

  • What is a LER?
  • FAQs (opens in new tab)
  • Partner with Us
  • Visit EBSCOed (opens in new tab)

View our Policies

  • Accessibility (opens in new tab)
  • Standards (opens in new tab)
  • Terms of Use (opens in new tab)
  • Privacy Policy (opens in new tab)
  • Opt out (opens in new tab)

Get the app

Get it on Google PlayDownload on the App Store

© 2026 All rights reserved.

Powered by EBSCOed

Skip to main contentSkip to footer
  • Live Data
My LER
My LER
  1. Programs
  3. Journalism, Advertising, and Media Studies

Journalism, Advertising, and Media Studies

University of Wisconsin-Milwaukee

Bachelor's DegreeAcademic

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

The worlds of journalism, advertising, and public relations are changing at a rapid pace with the integration of social media, mobile apps, amateur photography and video, and instant feedback. UWM's Department of Journalism, Advertising, and Media Studies (JAMS) is a great place to learn about the tools used today and to obtain the skills to adapt to the channels of tomorrow. The Department of Journalism, Advertising, and Media Studies (JAMS) teaches students about the role of media in culture a

Credits

18 credits

Format

In-Person

Loading Skills & Competencies
Program Pathways

Credentials this program stacks toward

No program pathways.

Loading What You'll Learn
Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

University of Wisconsin-MilwaukeeVisit Program Website
Locations

Where this program is offered

  • Wisconsin

    Wisconsin

Loading Student Outcomes
Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 11-2011.00

Skills

Active ListeningSocial PerceptivenessSpeakingCritical ThinkingWritingJudgment and Decision MakingReading ComprehensionCoordination

Knowledge

Sales and MarketingEnglish LanguageCommunications and MediaCustomer and Personal ServiceAdministration and Management

Abilities

Oral ExpressionOral ComprehensionWritten ComprehensionSpeech ClarityWritten ExpressionDeductive ReasoningSpeech RecognitionFluency of IdeasOriginalityNear Vision

Tasks

  • Plan and prepare advertising and promotional material to increase sales of products or services, wor
  • Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising

Technology

Business intelligence and data analysis softwareDocument management softwareVideo creation and editing softwareGraphics or photo imaging softwareWeb page creation and editing software

Tools

Computer data input scannersDesktop computersHandheld computersLaptop computersLaser facsimile machinesMulti-line telephone systemsNotebook computersPersonal computersPersonal digital assistants PDAPhotocopying equipmentScannersTablet computers

Work Values

AchievementWorking ConditionsRecognitionIndependenceRelationshipsSupport
Career Pathways

Occupations this program prepares you for

Auto-populated·from O*NET + BLS
Occupations matched to this program, with median wage, top wage, growth, and openings
SOCOccupationMethodWageGrowthOpenings
Match confidence: medium11-2011.00Advertising and Promotions Managerstitle_inference———
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: proficient (Level 3)(based on Bachelor's Degree)

  • Comprehensive advertising and promotional strategies — plan, develop, and execute autonomously across multiple product lines by synthesizing market research, competitive analysis, and organizational goals.
  • Advertising policies and organizational standards — formulate and enforce across all campaign phases, ensuring consistent brand expression in complex, multi-channel environments.
  • Non-routine creative and contractual challenges — resolve independently by applying complex problem solving and deductive reasoning during high-stakes negotiations with media partners and agencies.
  • Campaign budgets and financial projections — prepare and defend before executive leadership, incorporating detailed cost modeling and return-on-investment analysis for large-scale programs.
  • Full campaign teams — direct, motivate, and monitor across all disciplines — creative, media, analytics, and finance — guiding performance toward strategic campaign objectives.
  • Media dissemination plans — coordinate and optimize across broadcast, digital, print, and out-of-home channels, adapting in real time to audience performance metrics and market shifts.
  • Analytical and scientific software — leverage to conduct systems evaluation of campaign effectiveness, translating data insights into actionable strategy adjustments for ongoing programs.
  • Interdepartmental contract negotiations and media agreements — lead by applying advanced judgment, persuasion skills, and deep knowledge of advertising law and industry practices.
  • Promotional content across formats — write, edit, and finalize at a senior level, ensuring oral expression, written clarity, and originality meet the highest professional standards.
  • Systems analysis of marketing and sales pipelines — perform to identify upstream inefficiencies and recommend structural improvements that elevate overall advertising program performance.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Auto-populated·from Scorecard + DOL
Completion Rate
54%
Placement Rate
32%