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  1. Programs
  3. Marketing

Marketing

Virginia Union University

Bachelor's DegreeCIP: 52.1899

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

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Program Pathways

Credentials this program stacks toward

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Program Details

Detailed information about this program

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Requirements

What you need to earn this credential

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Financial Aid

Eligible funding programs

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Scholarships

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Locations

Where this program is offered

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Related Programs

Programs related to this one

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Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 41-4012.00

Skills

SpeakingActive ListeningSocial PerceptivenessNegotiationCritical ThinkingJudgment and Decision MakingPersuasionReading ComprehensionWritingManagement of Personnel ResourcesMonitoringCoordinationActive LearningTime ManagementService OrientationComplex Problem SolvingManagement of Financial Resources

Knowledge

Customer and Personal ServiceEnglish LanguageAdministration and ManagementSales and MarketingMathematicsTransportationPersonnel and Human ResourcesEconomics and AccountingEducation and TrainingLaw and GovernmentAdministrative

Abilities

Oral ExpressionOral ComprehensionSpeech ClarityWritten ComprehensionSpeech RecognitionDeductive ReasoningWritten ExpressionInformation OrderingProblem SensitivityInductive ReasoningNear VisionFluency of IdeasMathematical ReasoningCategory Flexibility

Tasks

  • Answer customers' questions about products, prices, availability, product uses, and credit terms.
  • Recommend products to customers, based on customers' needs and interests.
  • Estimate or quote prices, credit or contract terms, warranties, and delivery dates.
  • Monitor sales staff performance to ensure that goals are met.
  • Provide staff with assistance in performing difficult or complicated duties.
  • Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or per
  • Provide customer service by greeting and assisting customers and responding to customer inquiries an
  • Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in
  • Examine merchandise to ensure that it is correctly priced and displayed and that it functions as adv
  • Monitor and follow applicable laws and regulations.
  • Purchase the highest quality merchandise at the lowest possible price and in correct amounts.
  • Formulate policies and procedures for bid proposals and procurement of goods and services.
  • Buy merchandise or commodities for resale to wholesale or retail consumers.
  • Negotiate prices, discount terms, or transportation arrangements with suppliers.
  • Examine, select, order, or purchase merchandise consistent with quality, quantity, specification req

Technology

Customer relationship management CRM softwareDocument management softwareAccounting softwareGraphics or photo imaging softwarePoint of sale POS softwareWord processing softwareWeb page creation and editing softwareVideo conferencing softwareFinancial analysis softwareEnterprise application integration softwareDesktop publishing softwareVideo creation and editing softwareSpreadsheet softwareData base user interface and query softwareAnalytical or scientific softwareHuman resources softwareEnterprise resource planning ERP software

Tools

Desktop computersLaptop computersLaser printersLight-emitting diode LED projectorsMobile telephonesNotebook computersPersonal computersLaser facsimile machinesMultiline telephone systemsPrinting calculatorsSmart phonesTablet computersAdjustable widemouth pliersAdjustable wrenchesBarcode scannersCash registersCredit card processing machinesHammer pliersLaddersMagnetic card readersMoney order terminalsPC magnetic card readersPersonal digital assistants PDA10-key calculatorsMulti-line telephone systemsPhotocopying equipmentScannersPoint of sale POS systems

Work Values

RelationshipsAchievementWorking ConditionsIndependenceRecognitionSupport
Career Pathways

Occupations this program prepares you for

  • Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products41-4012.00
  • First-Line Supervisors of Non-Retail Sales Workers41-1012.00
  • First-Line Supervisors of Retail Sales Workers41-1011.00
  • Purchasing Agents, Except Wholesale, Retail, and Farm Products13-1023.00
  • Wholesale and Retail Buyers, Except Farm Products13-1022.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: proficient (Level 3)(based on Bachelor's Degree)

  • Complex customer inquiries spanning pricing strategy, contract customization, and product application — resolve autonomously by applying deep product expertise and market knowledge across a full territory of wholesale or manufacturing accounts.
  • Strategic product recommendations — design and present to sophisticated buyers and procurement committees, aligning solutions to detailed operational and financial requirements.
  • Multi-variable price and contract negotiations — lead independently, structuring terms, warranties, and delivery conditions to close high-value deals while protecting company profitability.
  • Non-routine post-sale issues and escalated client concerns — manage end-to-end, coordinating internally with logistics, finance, and product teams to deliver lasting solutions and retain accounts.
  • Territory sales forecasting and budget planning — develop with analytical rigor using CRM data, historical trends, and market signals to set realistic and ambitious revenue targets.
  • Competitive landscape and product innovation trends — analyze continuously and translate into actionable positioning strategies that differentiate offerings in crowded market segments.
  • Full suite of sales technology — operate proficiently, including CRM software, database query tools, and presentation platforms, to streamline workflows and extract decision-relevant insights.
  • Sales documentation ecosystem — oversee comprehensively, ensuring contracts, order records, compliance files, and expense reports meet regulatory and organizational standards without error.
  • Customer trust and long-term partnerships — cultivate through consistent consultative engagement, demonstrating service orientation and social perceptiveness that reduce churn and grow account value.
  • Judgment on credit risk and contract exceptions — exercise independently by evaluating customer financials and deal context, escalating only the most unusual cases to senior leadership.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported