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  1. Programs
  3. INTEGRATED MARKETING COMMUNICATION

INTEGRATED MARKETING COMMUNICATION

West Virginia University

Master's DegreeCIP: 09.0909

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

No description available.

Dates

Since Apr 2003

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Program Pathways

Credentials this program stacks toward

No program pathways.

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

Visit Program Website
Locations

Where this program is offered

  • Morgantown, West Virginia

    PO Box 6201, Morgantown, West Virginia, 26506

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 11-2033.00

Skills

Critical ThinkingSpeakingActive ListeningWritingReading ComprehensionJudgment and Decision MakingPersuasionSocial PerceptivenessMonitoringCoordination

Knowledge

Administration and ManagementCustomer and Personal ServiceEnglish LanguageAdministrativeSales and MarketingPersonnel and Human ResourcesMathematics

Abilities

Oral ComprehensionOral ExpressionWritten ComprehensionWritten ExpressionDeductive ReasoningSpeech ClaritySpeech RecognitionFluency of IdeasOriginalityInformation Ordering

Tasks

  • Develop strategies to encourage new or increased contributions.
  • Manage fundraising budgets.
  • Develop fundraising activity plans that maximize participation or contributions and minimize costs.
  • Manage stewardship activities to maintain connection with donors.
  • Direct or coordinate an organization's financial or budget activities to fund operations, maximize i
  • Confer with board members, organization officials, or staff members to discuss issues, coordinate ac
  • Prepare budgets for approval, including those for funding or implementation of programs.

Technology

Document management softwareVideo creation and editing softwareGraphics or photo imaging softwareDesktop publishing softwareWeb page creation and editing software

Tools

Computer scannersDesktop computersLaptop computersMulti-line telephone systemsPersonal computersPhotocopying equipment
Career Pathways

Occupations this program prepares you for

  • Fundraising Managers11-2033.00
  • Public Relations Managers11-2032.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: advanced (Level 4)(based on Master's Degree)

  • Organizational fundraising vision — set multi-year strategic direction for all contributed revenue streams, aligning development priorities with institutional mission and board expectations.
  • Enterprise fundraising budget — lead organization-wide financial planning for development operations, including capital campaigns, endowment growth, and operating fund targets.
  • Institutional fundraising policy — establish and continuously refine governance standards for solicitation, stewardship, and fund management across all programs and subsidiaries.
  • Senior stakeholder ecosystem — build and sustain a high-influence network of government officials, philanthropic leaders, and media figures that generates transformational funding opportunities.
  • Fundraising team development — mentor, evaluate, and grow a professional development staff, building organizational capacity and succession depth across all fundraising functions.
  • Campaign innovation strategy — introduce emerging fundraising models such as crowdfunding platforms, impact investing vehicles, or cause marketing alliances to diversify and grow revenue.
  • Board and executive partnership — advise board members and executive leadership on fundraising positioning, goal setting, and donor engagement at the highest organizational levels.
  • Major gift and capital campaign leadership — direct transformational giving initiatives including naming opportunities and endowment campaigns in partnership with principal gift officers.
  • Cross-sector partnership development — negotiate and structure strategic alliances with corporations, government agencies, and peer institutions to co-fund large-scale community impact programs.
  • Organizational fundraising culture — model and instill a mission-driven culture of philanthropy across all staff and volunteer stakeholders, ensuring long-term sustainability of contributed income.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Auto-populated·from Scorecard + DOL
Completion Rate
34.5%
Placement Rate
Not reported