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  1. Programs
  2. Communicating in Healthcare

Communicating in Healthcare

Western Kentucky University

Post-Baccalaureate CertificateCIP: 09.0905

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

No description available.

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Program Pathways

Credentials this program stacks toward

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

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Locations

Where this program is offered

  • Bowling Green, Kentucky

    1906 College Heights Blvd, Bowling Green, Kentucky, 42101-1000

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Related Programs

Programs related to this one

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Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 27-3031.00

Skills

Active ListeningSpeakingWritingReading ComprehensionCritical ThinkingSocial PerceptivenessCoordinationActive LearningLearning StrategiesTime ManagementInstructingService Orientation

Knowledge

English LanguageCustomer and Personal ServiceEducation and TrainingCommunications and MediaAdministration and ManagementPsychologySales and MarketingComputers and ElectronicsMedicine and DentistryAdministrative

Abilities

Oral ComprehensionOral ExpressionWritten ExpressionSpeech RecognitionSpeech ClarityWritten ComprehensionProblem SensitivityDeductive ReasoningInductive ReasoningNear VisionFluency of IdeasOriginality

Tasks

  • Respond to requests for information from the media or designate an appropriate spokesperson or infor
  • Plan or direct development or communication of programs to maintain favorable public or stockholder
  • Post and update content on the company's Web site and social media outlets.
  • Evaluate and grade students' class work, assignments, and papers.
  • Initiate, facilitate, and moderate classroom discussions.
  • Compile, administer, and grade examinations, or assign this work to others.
  • Maintain updated client records with plans, notes, appropriate forms, or related information.
  • Advise clients or community groups on issues related to improving general health, such as diet or ex
  • Identify or contact members of high-risk or otherwise targeted groups, such as members of minority p
  • Prepare and distribute health education materials, such as reports, bulletins, and visual aids, to a
  • Develop and maintain cooperative working relationships with agencies and organizations interested in
  • Maintain databases, mailing lists, telephone networks, and other information to facilitate the funct

Technology

Graphics or photo imaging softwareDocument management softwareVideo creation and editing softwareData base user interface and query softwareWord processing softwareDevelopment environment softwareMusic or sound editing softwareDesktop publishing softwareOperating system softwareMedical softwareOffice suite softwareSpreadsheet softwareCustomer relationship management CRM softwareWeb page creation and editing softwareAnalytical or scientific software

Tools

Computer laser printersDesktop computersLaptop computersMulti-line telephone systemsPersonal computersPhotocopying equipmentAudio compressorsAudio mixersAudio monitorsAudio speakersBroadcast camerasBroadcast mixing boardsCarousel slide projectorsChannel frequency tunersCompact digital camerasCompact disk CD playersComputer data input scannersComputer projectorsConference telephonesAutomated blood pressure cuffsBlood glucose monitoring equipmentComputer ink jet printersEmergency first aid kitsLaser facsimile machinesManual blood pressure cuffsPassenger carsDigital video disk DVD playersLiquid crystal display LCD projectorsOverhead display projectorsPersonal digital assistants PDA

Work Values

AchievementIndependenceWorking ConditionsRelationshipsRecognitionSupport
Career Pathways

Occupations this program prepares you for

  • Public Relations Specialists27-3031.00
  • Communications Teachers, Postsecondary25-1122.00
  • Community Health Workers21-1094.00
  • Health Education Specialists21-1091.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: proficient (Level 3)(based on Post-Baccalaureate Certificate)

  • Comprehensive public relations programs — plan and direct end-to-end across multiple audiences to build and protect favorable organizational or client reputation in competitive environments.
  • Complex or sensitive media inquiries — respond to or designate the most appropriate spokesperson autonomously, managing risk and messaging precision in high-visibility situations.
  • Non-routine crisis communications materials — develop and deploy rapidly, integrating cross-channel messaging across web, social, and traditional media platforms.
  • Multi-stakeholder relationship networks — cultivate and sustain across community, consumer, investor, and public interest groups to advance long-term organizational goals.
  • Executive and client leadership teams — advise on business decisions with reputational implications, synthesizing stakeholder intelligence and competitive landscape analysis.
  • Public relations strategies — design from organizational objectives and market research, applying systems analysis to forecast how messaging will influence public opinion.
  • Senior leaders and subject-matter experts — coach extensively in media engagement, crisis response, and employee communications using tailored, evidence-based techniques.
  • Persuasion and negotiation skills — apply in high-stakes media negotiations, partnership discussions, and community relations initiatives to achieve favorable coverage and outcomes.
  • Campaign performance and systems evaluation — conduct using analytics platforms to measure PR program effectiveness and redirect resources toward highest-impact activities.
  • Emerging digital and content tools — evaluate and integrate proactively, including web page editing and multimedia software, to keep organizational communications at the leading edge.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported