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  1. Programs
  3. Integrated Marketing Communications

Integrated Marketing Communications

William Paterson University of New Jersey

CertificateCIP: 09.0909

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

No description available.

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Program Pathways

Credentials this program stacks toward

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

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Locations

Where this program is offered

No locations specified.

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Related Programs

Programs related to this one

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Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 11-2033.00

Skills

Critical ThinkingSpeakingActive ListeningWritingReading ComprehensionJudgment and Decision MakingPersuasionSocial PerceptivenessMonitoringCoordination

Knowledge

Administration and ManagementCustomer and Personal ServiceEnglish LanguageAdministrativeSales and MarketingPersonnel and Human ResourcesMathematics

Abilities

Oral ComprehensionOral ExpressionWritten ComprehensionWritten ExpressionDeductive ReasoningSpeech ClaritySpeech RecognitionFluency of IdeasOriginalityInformation Ordering

Tasks

  • Develop strategies to encourage new or increased contributions.
  • Manage fundraising budgets.
  • Develop fundraising activity plans that maximize participation or contributions and minimize costs.
  • Manage stewardship activities to maintain connection with donors.
  • Direct or coordinate an organization's financial or budget activities to fund operations, maximize i
  • Confer with board members, organization officials, or staff members to discuss issues, coordinate ac
  • Prepare budgets for approval, including those for funding or implementation of programs.

Technology

Document management softwareVideo creation and editing softwareGraphics or photo imaging softwareDesktop publishing softwareWeb page creation and editing software

Tools

Computer scannersDesktop computersLaptop computersMulti-line telephone systemsPersonal computersPhotocopying equipment
Career Pathways

Occupations this program prepares you for

  • Fundraising Managers11-2033.00
  • Public Relations Managers11-2032.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: developing (Level 2)(based on Certificate)

  • Donor contribution strategies — develop and implement targeted approaches to encourage increased giving within an established mid-size nonprofit program.
  • Fundraising event budget — manage income and expense tracking for golf tournaments, galas, or auction events with limited oversight from department leadership.
  • Special fundraising events — plan and coordinate logistics end-to-end, including vendor contracts and volunteer coordination, for recurring annual campaigns.
  • Fund solicitation goals — establish realistic targets and monitor progress against benchmarks using CRM reporting tools in a development department.
  • Grant proposal packages — compile and edit complete submissions, including narratives and financial documentation, for foundation or government funding bodies.
  • Stakeholder relationships — cultivate and maintain ongoing working relationships with community leaders and local officials to surface new fundraising opportunities.
  • Fundraising activity plans — design participation-maximizing, cost-minimizing campaign calendars aligned with organizational capacity and donor segments.
  • Persuasive oral presentations — deliver clear fundraising pitches to corporate representatives and community groups in professional outreach settings.
  • Financial resource management — monitor fundraising revenue and disbursement of contributed funds in compliance with organizational policy and donor intent.
  • Donor communication materials — write and edit compelling appeals, newsletters, and stewardship reports using desktop publishing and office suite software.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported