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  1. Programs
  3. Marketing Research

Marketing Research

William Paterson University of New Jersey

CertificateCIP: 52.1402

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

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Program Pathways

Credentials this program stacks toward

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Program Details

Detailed information about this program

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Requirements

What you need to earn this credential

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Financial Aid

Eligible funding programs

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Scholarships

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Locations

Where this program is offered

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Related Programs

Programs related to this one

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Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 25-1011.00

Skills

SpeakingReading ComprehensionActive ListeningCritical ThinkingActive LearningWritingComplex Problem SolvingJudgment and Decision MakingInstructingLearning StrategiesMathematicsSocial PerceptivenessMonitoringPersuasion

Knowledge

English LanguageAdministration and ManagementMathematicsSales and MarketingComputers and ElectronicsCommunications and MediaCustomer and Personal ServiceEducation and TrainingEconomics and AccountingSociology and Anthropology

Abilities

Oral ExpressionWritten ComprehensionWritten ExpressionOral ComprehensionDeductive ReasoningInductive ReasoningSpeech ClarityProblem SensitivityInformation OrderingFluency of IdeasSpeech RecognitionNear VisionMathematical ReasoningCategory FlexibilityOriginality

Tasks

  • Prepare and deliver lectures to undergraduate or graduate students on topics such as financial accou
  • Evaluate and grade students' class work, assignments, and papers.
  • Initiate, facilitate, and moderate classroom discussions.
  • Conduct surveys and collect data, using methods such as interviews, questionnaires, focus groups, ma
  • Prepare and present summaries and analyses of survey data, including tables, graphs, and fact sheets
  • Consult with clients to identify survey needs and specific requirements, such as special samples.
  • Manage tracking and reporting of search-related activities and provide analyses to marketing executi
  • Optimize digital assets, such as text, graphics, or multimedia assets, for search engine optimizatio
  • Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction vol
  • Prepare reports of findings, illustrating data graphically and translating complex findings into wri
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing profess
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, m
  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, w
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and d

Technology

Web page creation and editing softwareAnalytical or scientific softwareWord processing softwareGraphics or photo imaging softwareDocument management softwareDevelopment environment softwareComputer based training softwareCalendar and scheduling softwareInformation retrieval or search softwareElectronic mail softwareExpert system softwareData base user interface and query softwareObject or component oriented development softwareWeb platform development softwareData base management system softwareCustomer relationship management CRM softwareVideo creation and editing software

Tools

Carousel slide projectorsCompact digital camerasCompact disk CD playersComputer data input scannersComputer laser printersComputer projectorsConference telephonesDesktop computersDigital calculatorsDigital video camerasDigital video disk DVD playersHandheld microphonesInteractive whiteboard controllersInteractive whiteboardsLaptop computersLaser printersNotebook computersOptical character readersPersonal computersPersonal digital assistants PDAScannersTablet computersDomain name servers DNSTeleconferencing equipmentVideoconferencing equipmentLaser facsimile machinesPhotocopiers

Work Values

AchievementIndependenceRecognitionRelationshipsWorking ConditionsSupport
Career Pathways

Occupations this program prepares you for

  • Business Teachers, Postsecondary25-1011.00
  • Survey Researchers19-3022.00
  • Search Marketing Strategists13-1161.01
  • Market Research Analysts and Marketing Specialists13-1161.00
  • Marketing Managers11-2021.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: developing (Level 2)(based on Certificate)

  • Undergraduate and graduate lectures — independently prepare and deliver topically rigorous sessions on subjects such as operations management or financial accounting across multiple course sections.
  • Assignment and paper evaluation — assess student work across a full semester using self-developed rubrics that align with course learning outcomes in a business school context.
  • Classroom discussion facilitation — moderate in-depth Socratic and case-method discussions, adjusting facilitation strategies in response to student engagement levels.
  • Course materials and syllabi — design comprehensive syllabi, homework sequences, and supplementary handouts aligned with accreditation standards for postsecondary business programs.
  • Field currency — stay current with developments in a business discipline by routinely reading peer-reviewed journals and participating actively in a professional academic association.
  • Curriculum review — evaluate existing course content for relevance and rigor, proposing evidence-based revisions to the departmental curriculum committee.
  • Student records management — maintain complete and timely attendance, participation, and grade records in compliance with FERPA regulations and institutional policy.
  • Scholarly manuscripts — draft and submit research findings to peer-reviewed business journals or edited volumes, incorporating reviewer feedback through revision cycles.
  • Analytical software — apply statistical or qualitative analysis tools to support research projects and to demonstrate data-driven decision-making methods to graduate students.
  • Learning strategy adaptation — select and adjust instructional methods—including active learning, flipped classroom, and simulation exercises—to meet the varied needs of a diverse business student cohort.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported