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  1. Programs
  3. Strategic Marketing Communication

Strategic Marketing Communication

William Paterson University of New Jersey

Post-Baccalaureate CertificateCIP: 09.0909

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

No description available.

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Program Pathways

Credentials this program stacks toward

No program pathways.

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Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

No locations specified.

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Related Programs

Programs related to this one

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Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 11-2033.00

Skills

Critical ThinkingSpeakingActive ListeningWritingReading ComprehensionJudgment and Decision MakingPersuasionSocial PerceptivenessMonitoringCoordination

Knowledge

Administration and ManagementCustomer and Personal ServiceEnglish LanguageAdministrativeSales and MarketingPersonnel and Human ResourcesMathematics

Abilities

Oral ComprehensionOral ExpressionWritten ComprehensionWritten ExpressionDeductive ReasoningSpeech ClaritySpeech RecognitionFluency of IdeasOriginalityInformation Ordering

Tasks

  • Develop strategies to encourage new or increased contributions.
  • Manage fundraising budgets.
  • Develop fundraising activity plans that maximize participation or contributions and minimize costs.
  • Manage stewardship activities to maintain connection with donors.
  • Direct or coordinate an organization's financial or budget activities to fund operations, maximize i
  • Confer with board members, organization officials, or staff members to discuss issues, coordinate ac
  • Prepare budgets for approval, including those for funding or implementation of programs.

Technology

Document management softwareVideo creation and editing softwareGraphics or photo imaging softwareDesktop publishing softwareWeb page creation and editing software

Tools

Computer scannersDesktop computersLaptop computersMulti-line telephone systemsPersonal computersPhotocopying equipment
Career Pathways

Occupations this program prepares you for

  • Fundraising Managers11-2033.00
  • Public Relations Managers11-2032.00
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: proficient (Level 3)(based on Post-Baccalaureate Certificate)

  • Multi-channel contribution strategies — autonomously design and execute integrated approaches across digital, direct mail, and event channels to grow a diversified donor base.
  • Annual fundraising budget — oversee full budget lifecycle including forecasting, variance analysis, and reallocation decisions across multiple concurrent campaigns.
  • Complex fundraising event programs — lead planning and execution of large-scale events such as multi-day conferences or major donor galas, resolving non-routine operational issues independently.
  • Fund collection and disbursement policies — establish comprehensive governance frameworks covering contribution safeguarding, audit compliance, and disbursement protocols.
  • Major grant submissions — direct the full development cycle for competitive government and foundation grants, including multi-year narrative strategies and detailed financial plans.
  • High-value stakeholder relationships — cultivate and leverage long-term partnerships with senior government officials, media representatives, and corporate executives to open significant funding streams.
  • Corporate outreach campaigns — lead targeted engagement with C-suite representatives to secure sponsorships and cause-related marketing partnerships aligned with organizational mission.
  • Critical problem solving — diagnose and resolve complex fundraising challenges such as mid-campaign revenue shortfalls by adapting strategy in real time.
  • Fundraising data analysis — interpret CRM analytics and performance metrics to inform evidence-based decisions on donor segmentation and campaign investment.
  • Cross-functional team coordination — direct communications, marketing, and program staff toward integrated fundraising goals across the full annual development calendar.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Completion Rate
Not reported
Placement Rate
Not reported