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My LER
My LER
  1. Programs
  3. Content Creation

Content Creation

Youngstown State University

CertificateAcademic

Become a contributor for free to openly demonstrate student outcomes, industry alignment & eligibility criteria.

No description available.

Format

In-Person

Loading Skills & Competencies
Program Pathways

Credentials this program stacks toward

No program pathways.

Loading What You'll Learn
Program Details

Detailed information about this program

No detailed information available.

Requirements

What you need to earn this credential

No requirements listed.

Financial Aid

Eligible funding programs

No funding information available.

Scholarships

No scholarships listed.

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Locations

Where this program is offered

  • Ohio

    Ohio

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Related Programs

Programs related to this one

No related programs.

Skills & Competencies

Skills developed through this program

Auto-populated·from O*NET via SOC 27-3043.00

Skills

WritingReading ComprehensionActive ListeningSpeakingTime ManagementCritical ThinkingPersuasionActive Learning

Knowledge

Sales and MarketingCommunications and MediaCustomer and Personal ServiceComputers and Electronics

Abilities

Written ExpressionWritten ComprehensionOral ComprehensionOral ExpressionFluency of IdeasOriginalitySpeech RecognitionSpeech ClarityNear VisionDeductive Reasoning

Tasks

  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's crea
  • Vary language and tone of messages based on product and medium.
  • Present drafts and ideas to clients.

Technology

Document management softwareVideo creation and editing softwareGraphics or photo imaging softwareWeb page creation and editing softwareDesktop publishing software

Tools

Copy machinesDesktop computersLaptop computersPersonal computersTeleconferencing equipmentUniversal serial bus USB flash drivesVideoconferencing equipment

Work Values

AchievementSupportWorking ConditionsRelationshipsRecognitionIndependence
Career Pathways

Occupations this program prepares you for

Auto-populated·from O*NET + BLS
Occupations matched to this program, with median wage, top wage, growth, and openings
SOCOccupationMethodWageGrowthOpenings
Match confidence: medium27-3043.00Writers and Authorstitle_inference———
What You'll Learn

Key competencies developed through this program

Auto-populated·from NSX Competency Framework

Mastery: developing (Level 2)(based on Certificate)

  • Advertising campaigns — develop cohesive copy concepts for mid-size clients with reduced oversight, coordinating with art directors on visual-verbal alignment.
  • Message tone and register — adapt language independently across multiple platforms including digital, broadcast, and print media channels.
  • Client draft presentations — prepare and deliver polished draft reviews, incorporating feedback and proposing revisions during client meetings.
  • Advertising themes and copy changes — discuss and negotiate adjustments directly with clients, translating feedback into revised campaign messaging.
  • Market research synthesis — independently analyze consumer surveys and competitive advertising trends to justify and refine copy strategy.
  • Articles, bulletins, and speeches — produce a range of informative and promotional content formats on deadline with minimal editorial intervention.
  • Presentation software and CRM tools — use to build client-facing decks and track account communication histories across active campaigns.
  • Web page creation and editing software — apply to update and refine copy within content management systems for live digital campaigns.
  • Persuasion techniques — employ evidence-based rhetorical strategies to strengthen promotional messaging for assigned product categories.
  • Cross-functional coordination — collaborate routinely with designers, account managers, and media planners to deliver integrated campaign materials.

Some details on this page are auto-populated from public workforce data sources: O*NET (opens in new tab), BLS (opens in new tab), College Scorecard (opens in new tab), DOL Training Provider Results (opens in new tab), NSX (opens in new tab). Provided in partnership with LER.me Career Intelligence.

Student Outcomes

Performance metrics for this program

Auto-populated·from Scorecard + DOL
Completion Rate
75%
Placement Rate
57%